If you’re looking for a piece of information on the internet, what do you do? In most cases, and like most people, you probably head to Google. Around 93% of experiences on the internet start with a search engine. Making...

There was a time when the consumer journey was fairly simple.  In fact, you could even say it was linear. Marketers would conduct consumer research through surveys and analyze numbers, adjusting their strategies accordingly.  Now, the consumer journey is...

No profession is immune to the impact that the internet has on business. Whether you’re a painter or run a construction company, it’s important to establish yourself online and optimize your website to your needs.  We’re going to talk about construction...

You’ve got a fresh business idea in your head and a product that people need. So, how come you’re having such a hard time pushing your ideas. It could be because your idea isn’t as great as you thought...

Roofing contractors, more than many other professionals, will truly benefit from learning search engine optimization (SEO). This is a marketing strategy that helps you take in local customers who need the services that you offer.  To take it a...

Your company needs to be visible online if you want to survive. If you’re not showing up on page one of Google, guess what? You’re nonexistent in the eyes of would-be customers. What you need is SEO. Professional SEO!...

Did you know that there are more than 200 factors Google uses to decide page rankings? That’s a lot of different aspects you need to pay attention to when it comes time to deal with your SEO. Luckily, some...

There are close to 4 billion smartphone users on the planet right now.  All your web content should cater to people that are browsing on these devices. Plenty of brands and companies make some simple mistakes that cost them...

Have you tried building your company’s website using a drag-and-drop builder? Tring to build a website without experience can become tedious. You might even make mistakes that could cost your business in the long-run. For example, almost 40% of...