5 Tips on Improving Website SEO for Small Businesses

Anyone who runs their own website needs to know how Search Engine Optimization (SEO) works. To put it simply, it’s how search engines such as Google and Bing find your website when people search for it.

Improving website SEO allows more people to see the content you’re creating. You can use keywords and other techniques to boost your visibility. More people being exposed to your content grows your business. 

Because of this, you need to do everything you can to improve your website SEO. Here are five common ways!

1. Create Relevant Content

When writing SEO articles or making any other content for your website, you must make sure that it’s geared towards your demographic. Attracting traffic to your site is great unless they don’t care about your content.

There are so many different types of SEO content. Each one will drive people to your site, so you need to try to bring in people who could provide consistent traffic.

If you sell gardening supplies, for example, you should focus on creating gardening content. 

2. Improve Website Loading Speed

The loading speed of your website directly impacts your ranking on Google. If it takes too long, people will go somewhere else.

To find out how fast your website loads, you can check Google PageSpeed Insights. 

3. Link Appropriately

Adding appropriate links to your content is a great way to increase SEO for websites. It brings in people who were searching for content similar to your own.

Don’t add generic “click here” links. Create links to businesses that you’ve worked with or sites with additional information your readers would enjoy. High-quality outbound links make you more trustworthy to your readers.

Internal linking builds up your site’s authority, enhances user experience, and helps increase your rankings.

4. Pick Appropriate Keywords

Picking the right keywords is a common way to increase a website’s SEO performance. How do you do this?

Most people focus on search volume above all else. While this is a good start, there are other factors to consider. Focus on keywords with high Cost Per Click (CPC) rates.

There might be fewer searches overall, but the traffic consists of serious buyers. Focus on commercial intent to find smaller, but more serious searchers.

5. Maintain a Contact Us Page

An important aspect of business website design is making sure that people can contact you. The most common way to do this is by setting up a straightforward contact page.

People also consider websites with a contact page to be more trustworthy and professional.

Having a contact page that is well-designed boosts engagement. Higher engagement earns you a higher spot on search engine rankings. 

Learn More About Improving Website SEO

Every digital marketing strategy needs to include SEO. By improving your website’s SEO you’re increasing your visibility and growing your consumer base. Your website only boosts sales if people can find it.

There are plenty of things you can do that will organically increase your website traffic. After trying out these five tips, do some more research and keep improving your SEO technique.

To learn more about improving website SEO, check out our other articles.