Looking for WordPress website design tips?
To say you have competition is an understatement. A more accurate view might be to say your website is a sea monkey, and WordPress is the Atlantic Ocean. And it’s a big ocean.
But fear not, we’ve got just the thing to make your website stand out in this flooded marketplace. We put together ten expert tips that will spellbind your visitors and skyrocket your sales. Read on to discover more.
1. Speed Things Up
Search engines feed a variety of information into their algorithms to determine your page ranking. One of the main ingredients is the time it takes for your webpage to load. Quick load times are critical in a world in which the average attention span is only 8 seconds.
You also need to take into account that load times on mobile devices take far longer. Mobile devices outstripped their desktop counterparts back in 2016. They’ve been users’ preferred method for browsing ever since.
The easiest way to cut your load time is to pick the right web host. All the code for your website is kept on their servers. Your web host hardware, bandwidth, and servers determine how quickly that code is uploaded to your users.
Choose a web host with dedicated servers, solid state drives, and multiple server sites. Pick a plan with enough bandwidth and RAM to serve your visitors.
On your WordPress website, minimize your file sizes, especially images. The smaller your files, the less time they take to upload.
2. Make Contact Info Clickable
Design a clickable phone number and address. Remember, this is 2018. Users prefer mobile devices.
The most crucial element of the mobile design is the inclusion of fat-fingers buttons. Those buttons are designed to make navigation simple.
It’s UX 101.
Optimal button design also includes the clickable contact information. Remember, the goal is to improve navigation on mobile devices.
If you code your contact info correctly, mobile users will automatically dial your phone number when they click on it. When they click on your address, it’ll open their map and navigation app. Boom! You just made it that much easier for your customers to reach you.
3. Include SEO
Search engine optimization (SEO) is the practice of increasing web traffic in non-paid search engine results. In other words, SEO is the way to boost your page ranking with Google, Bing, Yahoo, and other search engines. When you practice SEO strategies, your site will land in front of more people.
SEO strategies evolve with each new search engine algorithm. Google updates these algorithms throughout the year, so they’re ever changing. The strategies are easy to implement, though time-consuming.
We recommend you find a site you trust, like Moz, to simplify the fine art of SEO. Once you bring your SEO up to date, check back in with that trusted site regularly. Update your site to account for the newest changes in the algorithms.
4. Include Social Media Links
If you’re looking for ways to ways to improve your websites exposure, social media is paramount. So, why not include some easily accessible links on your site?
Marketing 101 says, to be successful, remove all obstacles from your buyer’s path. More people will buy your stuff if you make it easy.
With social media links, visitors can share your stuff with the world. They can also browse your social media sites. It’s a win-win.
You can also include pre-made, tweetable content in the body of your page. Then users (especially mobile) can just click and instantly tweet your quotes. The easiest way to build these quotes is to use Click to Tweet or Share Link Generator.
5. Include Landing Pages
If you want to sell anything through your website, you need either an outbound or inbound marketing campaign. Preferably, your campaign includes both. When you design your advertisements, you need a place to send the people who click on it.
Many novices make the mistake of sending prospects to their homepage. They don’t know that landing pages increase their leads and, therefore, their sales.
Companies that increase their landing pages from 10 to 15 see a 55% increase in leads. Businesses with 40 or more landing pages get 12 times more leads than businesses with five or less. More landing pages equal more opportunities to convert prospective buyers.
And not all landing pages are equal. Long landing pages generate 220% more leads.
6. Be Singular in Purpose
Distractions impede conversions. When you offer a customer too many choices, you increase the chance they’ll walk away from the sale.
Let’s apply that philosophy to your homepages, blog pages, and landing pages. When you give your visitors too many choices (or distractions), you increase the risk they’ll leave.
Instead, design each page on your WordPress website with a singular purpose. First, determine that one purpose. Next, include only those bits and pieces which move your visitors closer to that goal.
Having trouble bringing your design goals to life? If you need to speak to a live person for WordPress support, development, or design, check out this provider.
7. Overhaul Your CTA
You construct a call-to-action (CTA) any time you ask web visitors to do something. That something may be to sign up for your email list, make a phone call, or press a button.
Here are a couple quick ways to increase your CTA conversions:
Position your CTA so that it’s the first thing your visitors see. Use red or orange colors. Place testimonials next to your buttons.
8. Invest in Your Copy
Your website is your salesman. It works for you 24 hours a day, seven days a week, 365 days a year. The words on your website are your salesman’s pitch.
If your pitch is middling, your sales will dwindle. If it’s brilliant, they’ll skyrocket.
Copywriters spend years learning creative writing. They also have to master behavioral psychology and digital marketing. You need expertise in all three disciplines to get results.
If you want conversions, hire a pro.
By the way, the same goes for your logo. Consider hiring a WordPress designer to create your logo. It’s a cornerstone of your brand.
9. Learn Subtlety
Have you ever seen a psychedelic poster? One of those blacklight numbers with the bright neon colors? Imagine if every building you drove past was decorated with the same loud imagery.
It would be distracting.
And we already learned distractions hurt sales. So how do you ensure your website doesn’t look overcrowded? Limit the elements.
Use only three muted colors, one neutral color, and one that pops. For the muted colors, try shades of grey. For the neutral color, pick a tan, cream, or something similar. For the pop, grab something bright, like sunshine yellow or royal purple.
The same goes for your fonts. Use greyscale colors for everything but links. Only use a maximum of three different fonts per page.
Error on the side of subtlety.
10. Include Your Face
Researchers have proven that including a headshot on a website builds trust. It humanizes your business. Visitors who trust you are more likely to buy from you, so include a pic of a smiling face.
After WordPress Website Design Tips?
Well, do you have your new site all planned out? If not, or if you want more expert WordPress website design tips, check out our website. We offer a variety of articles on web design, business development, and lead creation.
Take five minutes and browse our other web design tips. You won’t be disappointed!