Inbound marketing is about clients finding you. It’s often more valuable and effective than outbound marketing, which involves you trying to find clients.
Better still, clients who find you (instead of the other way around) are more likely to become repeat customers. Loyal customers are at the foundation of most successful businesses.
How do you get these desirable results from inbound marketing? It starts with a solid strategy.
Thankfully, it’s not too hard to create an effective inbound marketing strategy.
In fact, if you keep reading, you’ll learn how to create an inbound marketing strategy that will generate clients almost on autopilot.
Let’s begin!
Focus Your Inbound Marketing Strategy on One Channel
As you will learn later, inbound marketing centers on creating content.
Content can take many forms and you need to decide which one suits you best. The three most common options:
- Blog posts
- YouTube videos
- Podcasts
You may be tempted to create content for all three of these mediums. While that can sound good in theory, it can be overwhelming in practice. You will get the best results if you pick one you’re comfortable with, and then go all in.
Remember, you can always repurpose content at a later date. Repurposing can take many forms. For example, you can turn a blog post into a video, or a video into a Podcast.
Create the Best Content You Can
If you want to get results with inbound marketing, your content needs to be better than competitor content. If you are unable to do this, your inbound marketing strategy will fall flat.
One way to create better content is to go deeper into something already available. Details often bring value.
The more value you can provide, the more likely it will be that people see you as an authority on a topic. If people think you’re an authority figure, they’re going to reach out to you.
If you are struggling to find good content ideas, look at what is already working for others. Tools like Buzzsumo can help you find out what is being shared within your niche. It’s important to know what is being shared because this will let you know what people in your niche care about.
You should also think about reviewing the popular forums in your niche. There you will be able to identify some of the common topics people want help with.
Make People Aware of Your Content
Creating content is the first step. Then you need to let people know about it.
One way you can do this is by reaching out to people ‘manually.’ With such an approach, you might email people who’ve shared similar pieces of content in the past. You can ask them to review your content and share it if they like it.
You can also use paid advertising. Platforms like Facebook Ads or YouTube ads can help you get your content in front of a relevant audience.
If you’re struggling to promote your content, try enlisting the help of professional marketing teams such as HyperTarget Marketing.
A New Way to Get Clients?
With the right inbound marketing strategy, you will be able to generate more clients than you can handle.
If you want to experience great results, though, there are a few things you need to consider ahead of time. You need to decide which channel you are going to focus on. You also need to think about how your content is going to be better than what already exists.
It can take time for your inbound marketing strategy to kick in. Be patient. You’ll be amazed at what is possible with the right strategy!
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