Getting traffic to your website requires strategic planning.
So, how exactly should you go about generating leads and maximizing your conversions?
With e-commerce sales online growing by as much as 16% in 2017, there is no doubt that online marketing is one of the biggest revenue earners around.
If you are looking for a way to boost your online site exposure and increase conversions, then here are a few tips you should find very useful.
1. Search Engine Optimization
If you want to increase your traffic you have to create an SEO strategy. In fact, your entire website should be built to give search engines what they want. Search engines want sites that are authoritative and one of the best ways for your website to look authoritative is to get strong backlinks.
If you are wondering how to increase your authoritative backlinks, one way to do this is to guest posts on sites that have more authority than yours and then get a link them back to your website.
Another way is to buy expired domains with authoritative links in your niche and redirect one or two of them to your site. The authority from these sites and any traffic they may still be generating will feed directly into your website.
Take an inventory of your website and make sure you are getting your on-page SEO right. You need to make sure that the keywords you want to rank for are in the right places on your website. Anchor text diversity is important and companies like this one can help make sure your SEO efforts won’t hurt you in Google rankings.
Use your pages that have high authority to link back to other pages on your site with similar or relevant content. This not only drives traffic all over your site, it also sends a positive message to search engines.
If you would like help with search engine optimization(SEO) then this company is a good option for improving your search engine rankings.
2. The Money Is In The List
If you are not working to build your email list then you are leaving a huge potential for growth and capital on the table. The fact is that getting the visitors to your website to join your email list so that you can develop a relationship with them and eventually sell them your product and services is one of the most tried, tested and successful strategies available.
This strategy is one of the best ways to keep a steady stream of traffic flowing to your website. The key to keeping subscribers happy is to keep giving them valuable content at the right intervals.
Once you start looking at the opening rate for your emails you will be able to determine how often you should communicate. On average twice per week is usually good enough. Keep in mind that even though your goal is to sell, sales will actually increase a lot more if you give more valuable content than sales pitches.
3. Get Listed On Review Sites To Increase Online Site Exposure
You can increase your traffic by getting listed on review sites. Reviews are good for driving traffic to your site because other people’s opinions matter to consumers.
However, this is a two-edged sword and naturally, you will want the reviews to be as positive as possible in order to increase traffic. While you never want to bribe customers into giving you a positive review, it is never a bad idea to follow up with them once they have purchased something from your site or have joined your email list.
In this follow up you want to express how much you appreciate their interest in your products or services and explain that you are looking to expand your business and that you would be grateful for a review. Not everyone will oblige you but many will. The key is to ask.
4. Social Media Presence
When it comes to driving traffic to your business with social media the only way to do this is to be everywhere. If a platform is highly trafficked you should be on it and every post you make on your website should send signals to your visitors to visit you on these platforms.
When you post to social media always include hashtags in your posts that promote pages on your website. Hashtags help users find products and services that they may be searching for on social media, so you should never waste an opportunity to use them.
5. Advertising Online
It has become increasingly more affordable to advertise online. It is especially easy to advertise on social media. These days you can target your potential audience to the letter so that you always have relevant visitors coming to your site.
All this can be done at extremely affordable rates. Furthermore, you can choose whether you want more clicks to your website or more engagements on the platform. You can even use social media to build your email list.
Engagement, advertising, and list building are all possible which means more traffic to your website.
6. Video Marketing
Don’t underestimate the power of video in driving your online sales. In fact, video marketing is one of the most effective marketing strategies around. If you are a startup then there is no need to buy expensive video equipment or cameras to get your online video advertising started.
All you really need is good daylight, a few graphics which you can get for free on public domain picture sites and the camera on your cell phone to make an incredible sales video. There is no need to break the bank.
Driving traffic to your website is one of the keys to succeeding online. There are many ways to drive traffic and increase online site exposure. If you are serious about growing your business by increasing your online presence then diversity in your marketing strategy is the key to success.
If you would like to learn more about how to drive traffic to your website as well as other tips on how to grow your business, please visit our blog. We have all the information you will need to make your business grow.