Jewelry branding may seem like a difficult feat, but the right branding strategy will have your jewelry flying off the shelves. Creating the right marketing strategy for your brand requires research, attentiveness, and creativity.
To help you brainstorm some strategies, we’ve created a list of the top five jewelry branding ideas you should try to take your business to the next level.
Read on to learn more.
Interact With Your Customers
Customers are the bread and butter of your business. Nowadays, social media makes it easier to interact with customers using social networking sites like Twitter or Facebook to share comments, likes, and photos.
As a jewelry brand, social proof will legitimize and market your brand. Social proof includes testimonials, ratings, and reviews of your product. For example, this jewelry company lists customer reviews on its website.
When potential customers see photos of other customers wearing your jewelry, it will pique their interest.
Jewelry brands should use their social media pages to share photos of customers wearing their jewelry and reviews. Customer photos make the brand look more relatable because people see regular customers enjoying the jewelry.
Social Media Influencers
To help push the “relatable” angle, brands should also look into hiring popular social media personalities as brand ambassadors.
Brand ambassadors promote your company by wearing your jewelry and posting about it on their social media pages. Most social media influencers are regular people, so consumers tend to trust their opinion on products.
Organize events for your ambassadors such as dinner parties and weekend getaways where they receive free jewelry to promote on their social pages. Perks will encourage loyalty to your brand and get more people interested in buying or promoting your jewelry.
Giveaways and Discounts
Everybody loves free stuff, and jewelry giveaways are a perfect way to engage your customers. Create a contest with specific eligibility rules such as “entrants must submit a photo of themselves wearing our red ruby pendant” etc.
A contest can help sales and also build brand loyalty. Discounts help brands offer value to customers by providing buyer incentives. Customers are more likely to shop with your brand if they believe you provide quality jewelry at affordable price points.
Tiffany’s powder blue jewelry boxes are iconic. The company perfected jewelry branding by offering a unique packaging and unboxing experience. The blue box signifies class and elegance and is synonymous with the jeweler.
Packaging is a subtle way to promote your brand. Using specific colors, fonts, and materials consistently will embed your brand into people’s minds. Every time they see the unique packaging, they will associate it with your brand.
Advertising on Social Media
We’ve already talked about influencers and the value they add to your brand, but good, old-fashioned advertising on social media platforms is affordable and highly efficient.
Facebook advertising allows you to choose your target audience, set your budget, run ads across multiple platforms, and choose ad format (video/photo). With over a billion users, Facebook is an affordable and effective way to reach your target consumer and introduce yourself to new markets.
Top Jewelry Branding Ideas
Hopefully, you’ve learned a thing or two about jewelry branding from our post. These tips will not only help you get ahead of the curve online, but they will also translate into sales and wider brand awareness.