5 Digital Marketing Solutions to Help Grow Your Jewelry Business

The jewelry industry is now worth over $70 million.

As the economy strengthens, consumers are more willing to spend on fine jewelry. In order to stand out in the competitive market, jewelry companies are getting creative with digital marketing.

By 2021, American businesses will spend approximately $120 billion on digital marketing solutions. But companies are no longer spending blindly as they did just five years ago. Instead, they’re focusing on investments that help accomplish their goals.

Let’s look at five of the most effective ways you can market your jewelry business online.

1. Use Online Video to Promote Products

The reality is that four times as many people prefer watching a video about a piece of jewelry than reading about it. Online video is easy to consume, especially for today’s mobile audience. Tiffany’s, for example, has experienced significant success with their “Will You?” video campaign.

Live online video also shows a lot of potential, and it’s extremely cost-effective. Platforms such as Facebook Live can help you build up hype around new releases and connect with your customers.

2. Engage Customers with Social Media

Social media increases brand recognition and provides more chances for you to convert customers. This is why social media marketing is the top driver of small business digital spending.

With jewelry, you’ll see the most success with Pinterest, Instagram, and Facebook. When posting on Pinterest, link all of your pictures back to product pages on your website like ItsHot.com does with its mens diamond rings. This makes it easy for potential customers to visit your site and check out your products.

3. Recommend New Products with Email Marketing

Believe it or not, email marketing has the highest ROI of any form of digital marketing. On average, businesses rake in $44 for every dollar they spend on email marketing.

Make sure to create segmented emails that are specific to each gender. Include product recommendations near the bottom of the email. Sending personalized emails for birthdays can go a long way as well.

4. Improve Online Visibility by Blogging Regularly

Blogging is one of the best digital marketing solutions for improving online visibility. Posting at least one blog post per week is ideal. But the more you post, the more online traffic you can expect to receive.

You can blog about anything from lifestyle topics to inspirations for your collection. Also, you can eventually repurpose your blogs to make Facebook and YouTube videos.

5. Bolster Your SEO to Rank Higher

Search Engine Optimization (SEO) is a process used to rank higher on search engines. Investing in SEO can have a significantly positive impact on your online visibility. Now that 4 out of 5 consumers conduct online research before purchasing a product, SEO has never been more important.

Try conducting keyword research to find long-tail keywords relevant to your industry. Include these keywords in your blog titles, meta descriptions, content, and headings. Also, make sure to link to other pages on your site too.

Digital Marketing Solutions for Jewelry Businesses

If you want to attract more customers, try implementing the solutions mentioned above.

When conducting keyword research choose keywords that are easy to rank for. Put together a list of keywords and use them to come up with relevant blog topics.

Consider using live video to share events or provide customers with a look behind the scenes. Q&A sessions are another great way to utilize Facebook Live.

Looking for more ideas? Check out our marketing and promotion blog for useful tips and strategies.

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