You spend night and day huddled over your craft table, stringing together beautiful pearl necklaces and designing intricate jewelry. Ultimately, you dream of one day running your own successful jewelry store.
And now, thanks to the internet, that dream can become a reality. But it’s going to take a lot of hard work and research.
While the jewelry industry is lucrative, bringing in at least $70 billion per year, you’ll need a ton of marketing knowledge to get your foot in the door.
Here are five tips on jewelry marketing to help get you started!
1. Learn From the Pros
Day in and day out we’re inundated with ads. And, depending on your tastes and style, a good chunk of these ads may be jewelry marketing.
Especially around the holidays, it seems like ads for jewelry are everywhere!
Don’t get annoyed and put that commercial on mute, though, start to pay attention. Companies like Kay, Jared, Swarovski, and Roma Designer Italian jewelry spend so much on ads because they work, after all.
But why? What is it about the ads that get people to come in and buy?
It’s time to go from passive observer to active thinker. Start really dissecting these commercials. What tactics are they using? Are they effective? Who do you think they’re marketing toward?
2. Focus your Jewelry Marketing Efforts
Every marketing effort needs to come with a great deal of strategy. So you want to get more exposure and more buys.
That’s great, but there’s more to it than that. Get hyper-focused with your jewelry marketing.
Start thinking about who you want to sell to and why you chose that person in that demo. Come up with an ideal customer in your head. This is who you’ll target your marketing toward in the future.
3. Show, Don’t Tell
You could tell someone how gorgeous your jewelry is until you’re blue in the face. Or, you could save your breath (and time) and show them.
Jewelry is all about aesthetics, after all, so incorporate them into your marketing. Make sure that when you create content or add to your eCommerce shop, you’re adding tons of hi-res images.
Your jewelry is something you’re proud of. So make sure that the world sees your products in the best possible light. Show off your hard work!
4. Research Facebook Ad Campaigns
There are billions of individuals on Facebook. That means that even if you picked the most niche demographic to appeal to, they have a social presence.
This is when all of your thoughtful insight from the previous steps comes into play. Start testing the waters of Facebook Advertising by creating a targeted campaign.
Facebook Ads is perhaps the easiest advertising platform to pick up. It features robust analytics, pinpoints targeting, and the ability to choose how little or how much you’d like to pay. Even if you want to spend a dollar you’ll get an ad.
5. Make your Content Useful
It’s hard to capture people’s attention these days, so make sure your content offers something. It may be something as simple as info on a new product or a tutorial.
Whatever you populate your site and social pages with should serve the customer. Begin thinking about the types of content you think they’d most like to see.
Find Help With Your Jewelry Marketing
There you have it, five great ways to take your jewelry advertising to the next level. Of course, there’s no reason you have to market your jewelry alone.
In fact, there are tons of professionals across the globe who would be more than happy to help! Be sure to use the Find A Business That… search feature to find marketing experts in your area.