How Important Is Graphic Design for Small Businesses

There are so many different things that you need to run a successful small business in 2019. From a strong product or service to a solid business plan, you need to have all your ducks lined up if you’re going to succeed in the business world.

You’re also going to need to make graphic design a big priority if you want to get ahead. Graphic design can, in a lot of ways, make or break your business and the image that people have of it.

Now, we know what you’re thinking: “Why is graphic design important—and how can it help my business?” It’s a good question, and one that you should consider before investing in graphic design.

Check out several of the ways in which graphic design can benefit your business in a big way below.

Allows You to Create a Custom Logo

Branding your small business from the start is important. And one of the first ways that you’ll brand it is by coming up with a custom logo for it.

A lot of business owners get scared off by the idea of investing in a logo that’s “custom.” They think that it’s going to cost them way too much to have a logo designed from scratch.

But this couldn’t be further from the truth! Once upon a time, the founders of Nike paid just $35 for their now-iconic Swoosh logo, while the founders of Twitter paid only $15 for their now-iconic bird logo.

Graphic design makes it possible for business owners to have logos created for a small amount of money. Your logo will differentiate your business from all the other businesses out there and go a long way as far as building up brand recognition is concerned.

Gives You the Tools to Design Signage

If your business is going to have a physical location, you need to mark it with some sort of sign out front. Whether you go with a simple sign hung over the door or a much more intricate sign that covers the entire front of your building, you should not open a business without putting the right sign into place first.

A good sign should:

  • Use the right color scheme
  • Feature the right fonts
  • Include enough negative space
  • Incorporate both your business name and business logo into the mix
  • Avoid being too crowded

It’s impossible to create this kind of sign without using graphic design. A skilled graphic designer can make sure your sign checks all these boxes so that it attracts customers to your business.

Improves the Look of Your Business

You can create the best business sign in your world for your company. But what are people going to say about your business once they set foot in it?

You want to set a strong tone inside of your business while also making people feel comfortable and like they’re part of something special. One way to give them this impression is by putting business wall graphics on the walls in your business.

The walls in your business should inspire some type of feeling in people. They should be memorable and should help define what your business is all about. Graphic design can make it possible.

Makes Your Business Website Stand Out

Can you believe that about 50 percent of small businesses in this country still don’t have a website set up? For one reason or another, there are millions of business owners out there who are running companies without establishing a digital presence.

Make sure you don’t make this same mistake. Create a website for your company right from the jump, and more importantly, create a website that looks amazing so that your customers will come back to it all the time.

Hire a graphic designer to design your website from top to bottom so that it looks unique to your business. You won’t be asking, “Why is graphic design important?”, anymore once you see what they’re able to come up with for your site.

Sets Your Social Media Accounts Apart

Outside of creating a website for your business, you’ll also want to set up social media accounts for it on Facebook, Twitter, Instagram, and more. You can use social media to do digital marketing on behalf of your business.

Graphic design can play a big part in your digital marketing success. It can give you the opportunity to add consistent branding across all the various social media platforms.

You can put logos, headers, and other touches on your social media pages to ensure that people become familiar with your brand sooner than later.

Provides You With a More Professional Overall Appearance

Regardless of what kind of business you run, you want it to look and feel as legitimate as it can. You don’t want people to question whether or not you’re the right company to provide them with products or services simply because your logo or your business sign looks like it was designed by an amateur.

By relying on a good graphic designer, you can avoid finding yourself in this scenario. Your business will look super professional, which will put people’s minds at ease when they’re thinking about coming to you to obtain products or services.

Why Is Graphic Design Important? It’s Simple

From the moment you open a business, branding it should be of the utmost importance to you and your employees. And the only way you’re going to create a strong brand is by using graphic design to your advantage.

In addition to allowing you to create logos, signs, and websites, graphic design can also set you up with brochures, posters, books, magazines, and so many other things. It won’t be long before you’re laughing about how you had the audacity to ask, “Why is graphic design important?”, when you were first putting your business together.

Would you like to learn more about how to start a successful business? Check out our blog for additional tips on starting businesses that will stand the test of time.