How to Create a Small Business Logo (And Why You Need One)

Does your company have a personalized logo? Some small businesses make the mistake of thinking they do not need to work on branding. This could cost you in the long run.

A small business logo can be just as powerful as the logo for a major corporation. It is a memorable example of what your business is about. If you are in a popular industry, you must have a means to separate your business from the rest of the field.

A strong logo that is professionally designed lends your business more credibility. Consumers are more likely to view you as a professional and trustworthy.

Continue reading for reasons why marketing a small business includes having a logo and how to create one.

In the Digital Age, Branding Is Important

Branding is the identity that you create for your business and sometimes the personality behind it. It has several moving parts including a logo. You may be asking why you need a logo and a brand.

It is important to understand the difference between the two. A logo is a visual reflection of your brand. It is the image people see and immediately think of your business.

A great example is the golden arches that we associate with McDonald’s. Or, the bitten apple that represents Apple, Inc.

A successful logo is representative of a well-strategized brand.

Don’t Copy Another Small Business Logo

The best way to avoid this faux pas is to stay away from a computer-generated logo apps. Hire a professional graphics artist skilled in creating strong logos.

Your business deserves its own unique logo that will not be mistaken for someone else’s design. There could be legal ramifications if your logo is too close to one that has a registered trademark.

Stay Away From Generic Logos

It’s easy to settle for a generic company logo. Landscapers use blades of grass or rolling lawns, which are usually the same shade of green. Law firms stay safe by going with a scale of justice or a gavel and mallet.

What generic logos say is we are no different than the next guy in this industry.

Don’t fall into that trap. Be unique in design and color scheme. Create a logo that says this company is different from the rest.

Only Use Relevant Visual Effects

It’s easy to fall into the trap of visual gimmicks. Gradient, foils, reflections, and shadows can make your logo appear cheesy if not done right. In most cases, it is best to stay away from these techniques.

When considering a logo design, consider the different surfaces and places they will appear. These processes on paper may not translate well to banners or websites.

Now That You Know About Logos, Are You Ready To Create Yours?

Creating a small business logo doesn’t have to be scary. Decide how you want people to see your business and go from there.

Don’t be afraid to test several logos until you find the one that works.

Click here for additional tips and ideas on branding.

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