Finding the right digital marketing solutions for your small business or startup can feel like a case of putting the cart before the horse. After all, 99.7% of small businesses have fewer than 500 employees. The median income for a small business owner is $59,000, as well, so you’re not exactly wealthy, either.
Digital marketing is essential to growing your business, however. 75% of small business owners report Internet marketing as an effective or very effective way to attract new customers.
71% of small business owners report handling their own marketing rather than outsourcing it to a marketing agency. That means you’ll need access to your own digital marketing solutions and know how to use them.
Here are 7 of the best digital marketing tools that will actually boost sales and increase revenue!
The 7 Best Digital Marketing Tools For Increasing Sales
With digital marketing and eCommerce being such big business, it comes as no surprise that there’s a wealth of digital marketing solutions on the market. We’re sticking to a few of our favorites, to help get you started.
Let’s start with the basics. Google Analytics is the cornerstone of not only digital business but the entire Internet. Considering the fact that there are roughly 71,618 Google searches every second, it makes sense that Google Analytics would be the cornerstone of any digital campaign.
It’s never smart to go into a business strategy blind. You don’t just release a product or service willy-nilly and hope for the best. This is especially true in digital marketing, where your guesswork costs actual money.
Say you’re considering a PPC campaign, for instance. How do you know when to schedule your ads to appear? And who should you show them to?
Google Analytics removes that guesswork. It offers invaluable insight into not only what people are looking for, but when and where, as well.
For digital marketing tactics to be useful, it needs to be measurable, actionable, and repeatable. This requires sound math and scientific thinking to make sure you’re getting useful data that can actually help you make sales.
It’s no secret that social media is an essential component of online marketing at this stage of the game. If you want to see how your social media assets are actually converting, you need to start automating your social media posts.
Buffer is a popular social media scheduling app. It easily integrates with Google Analytics, as well. This is a step towards building your own custom-made digital marketing dashboard.
Break your data out of its silos and watch sales soar!
FollowerWonk is basically Google Analytics for your social media accounts. It performs the same in-depth analysis of both keywords and your particular audience as Google Analytics. It then lets you know the best times to post to reach your intended audience.
Already, you’re starting to see how even these three free digital marketing solutions can work together for unbelievably powerful digital marketing campaigns. They also help you visualize how all of the different moving parts of a marketing campaign can work together for maximal efficiency.
It’s impossible to overstate the importance of inbound or content marketing at this stage of the digital economy. While social shares can provide quick bumps of addictive traffic surges, SEO and search engine marketing play the long game.
SEMRush offers the opportunity to keep tabs on how your keywords are performing. They also offer a lot of powerful analytics tools. These range from domain ranking to help to determine what factors might be effective your search engine ranking.
Humans are visual creatures. This is becoming even truer as we are bombarded with text and information all day long, every day. It doesn’t help that often, that information is faulty or untrustworthy, for a variety of reasons.
If you’re looking to make actual sales, you need high-quality graphics. If you’ve ever taken a moment to price a professional photographer, you know that doesn’t exactly come cheap.
That’s what makes free stock photo libraries like Unsplash such a blessing for small business owners. You can make your blog posts, landing pages, and social media content look as pro as major corporations! Sometimes even more so, as small business owners and entrepreneurs tend to have their fingers much closer to the pulse of everyday life than mega-rich CEOs.
Speaking of blogging, it’s time to start, if you haven’t already. Blogging has become an essential component of a digital marketing strategy, especially since Google started giving preference to websites with active blogs after their last algorithm update.
It’s hard enough to find the time to blog, let alone conduct in-depth market research and analysis. That’s not even to mention how much something like that might cost.
Statista does that market research for you, so you don’t have to. Actual numbers and real research are an essential component of making sales. They convince your customers of your trustworthiness while also enhancing your thought leadership at the same time.
One of the best things about digital marketing is the fact you don’t have to recreate the wheel every time you launch a new digital marketing campaign. The Internet’s made it easier than ever before to keep tabs on our competition and borrow some insights from time to time.
SpyFu is similar to SEMRush, but it lets you monitor your competition as well. You can download extensive lists of all of their keywords, which can also be analyzed via a powerful and robust dashboard.
These keywords aren’t just useful for PPC campaigns. You can reverse engineer them for everything from social media to ideas for blog posts. Just one more example of how a digital marketing campaign can dovetail with your actual business.
Not only will you make more sales, but you’ll also get ideas for future products and services as well, as you get more insights into your industry.
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Whether you’re looking for help with your digital marketing tools or just want to know why you shouldn’t attempt to do your own electrical repairs, we are here to bring you everything you need for your small business.
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