Product websites are a great way for a business to get its catalog online, and into the hands of potential customers.
What you may not know, however, is that using quality photography on your site has a range of benefits, other than just looking great.
Today, we’ll be looking at how you can use product photography to transform your website in five fantastic ways.
It’s a choice with the potential to make a serious difference to the way you do business.
Product Photos: Why Do They Matter?
So, how do you go about using high-quality product photos to improve your website?
We’re glad you asked.
Better Photography Means Less Copy
In sales, the words you use are critical. Product descriptions and sales copy can make or break a company’s ability to sell effectively. You’ve got to get it just right.
That being said, quality copy can be expensive to purchase. Moreover, formatting your copy can add to the time you spend on web design.
Any one of these can present a real problem to somebody just looking to put up a product webpage.
With expert product photography, you cut the need for marketing descriptions down drastically. Customers see the product, clearly, and lighting and formatting help to sell it.
Aside from being an effective marketing tool, product photos are, quite simply, informative.
You can use these to showcase the different styles and colors of the product, educating your potential buyers. This makes it easier for visitors to choose between products.
It Actually Helps Your SEO
This may come as some surprise, but product photos can actually add to your search engine optimization.
SEO includes many elements of a website’s design. One of those is images.
High quality, original images that standout from the competition help search engines to find you, boosting the optimization of your entire site.
They’re A Sign Of Quality
The photography on your site’s product section is a reflection of the product itself.
Some people may brush this off, but it can make or break whether a visitor to your site makes a purchase. Quality photography makes people think of quality products and is the first step in establishing a relationship with a potential buyer.
As a side note to this point, keep one thing in mind, at all times: stock photography is a useful, budget-friendly option, but it conveys a certain image.
People respond to quality. While stock photos might “do the trick” in the meantime, high-quality photography is more likely to impress somebody seeing your site for the first time.
Make sure you’re using high-quality pictures, from an experienced product photographer to set yourself apart from the competition.
It’s For Sharing
Another great way to drive traffic towards your website is by having your product pictures shared on other websites.
If the other site is behaving ethically, they’ll use whichever picture they take from you on their site, while linking to your site. This makes this a perfect way to widen your reach, as multiple sites share and make use of your high-end photography.
Use Product Photography, The Smart Way
Product photos offer a range of benefits to a website.
For more on these and other useful business tips, visit our blog today.