Now that YouTube is officially the second most popular search engine in the world, you need to adjust your marketing strategy accordingly.
Have you thought about how you can make video marketing for business professionals and brands a part of your overall marketing plan?
If not, now is the time to do so.
Video marketing is fun to make, very likely to be shared, and can do wonders to increase your conversion rates and help you to increase your follower count on social media.
It also allows you to deliver lots of information to consumers in a short amount of time.
So, how can you make a marketing video that works for your brand?
Keep on reading our video marketing guide to find out.
1. Do a Live Q&A
The first section of this video guide deals with the importance of live video.
When people think about video marketing, they often exclusively think about pre-recorded content.
And while that’s certainly key, it’s not the only kind of video that matters.
Especially to younger consumers, a business that’s transparent and works to create a sense of trust between themselves and their market matters.
When you show that you’re willing to answer live questions in real time — without taking the time to prepare the “perfect answer,” your market will feel like they’re meeting the “real you.”
This also gives them the chance to get to know the awesome people behind the products and services they love!
Sure, going live may be scary. But it’s a wonderful way to boost your customer loyalty.
2. Show Off Your Workspace or Warehouse
Another way to build consumer trust and promote a sense of transparency around your brand?
Give your viewers a video tour of your office or warehouse.
First of all, an office is an indication of the success of a business. So, if you’ve recently repainted your office or gotten some awesome new computers? Why not show it off!
This also gives viewers the chance to understand that you’re focused on ethical labor, and that employees are happy while working at your company.
You might even choose to include a few interviews with your employees explaining their favorite parts of their jobs.
You could also show how your most popular product is made or shipped out at your warehouse!
3. Film a Tutorial
You likely already know that proving your expertise is a cornerstone of branding.
You want to be able to let your market know that you’re an authority, that you can teach them something.
Helping them by filming a tutorial related to your products or your industry as a whole is the perfect way for you to do just that.
Make sure that your video includes lots of different angles and close-ups. Consider making text a part of your tutorial. For example, if you’re doing a cooking video, have the ingredients and the measurements written out on the side of the screen.
This will make your tutorial even easier to follow.
Looking for more advice about how to film the perfect tutorial?
If so, the team at Marketing Hy can help.
4. Keep it Short and Sweet
We know that you want to say everything that you possibly can in one video.
However, it’s much better to create several shorter videos than to overwhelm your market with a video that’s too long.
Looking for the sweet spot when it comes to video length?
Most people can agree that two minutes is right around where you want to be. Anything longer than that, and there’s a pretty good chance that users will click away.
What’s the point in spending a ton of your own time and resources to create a video that no one is actually going to watch?
You don’t have to say it all at once.
Instead, think about creating content that is so good, it encourages people to become regular subscribers to your channel. That way, they can see what you’re up to in the future.
5. Pick the Right Thumbnail Image
It might sound like a little detail, but it’s actually one of the most important parts of video marketing.
When you’re getting ready to upload your video, make sure that you choose a thumbnail image that gets people intrigued.
It could be of the product itself, your face, or even just your company logo.
The image should be branded, from the video itself, and full of lots of bright colors. Especially when you’re one of billions of videos, there’s no harm in taking a risk and thinking out of the box when it comes to your thumbnail image.
Just make sure to keep things professional, even if you do go a little silly. You want to show you have a sense of humor, not that your company is a joke.
6. Optimize for SEO
There are lots of different ways that you can optimize your video marketing content for SEO just as you would with your blog content or your website as a whole.
Conduct keyword research to find out what viewers in your market are searching for within your industry.
Then, make sure that you include one of those keyword phrases in your title. Also, be sure to take advantage of all the opportunities to include keywords that the video description offers.
Switch them up as often as you can to avoid being repetitive.
Remember, even though you users will need to click to see more of your description, anything “below the fold” still counts when it comes to boosting your SEO score.
Be sure to pick the right tags for your video. There are some seriously specific options, so take the time to do your research.
Finally, pick the right category for your content. Make sure that it’s relevant to both your brand and the specific topic that you’re discussing in the video.
7. Get Active in the Comments
Once you’ve decided to make a marketing video, make sure you and your team are on the same page about how you’ll respond to the comments on sites like YouTube, Vimeo, and even on your social media page.
Above all, it’s important that you understand and respond to what people are saying. This shows you’re remaining engaged with your content, and that you actually care about what your target market thinks of it.
And even if the response turns out to be less than spectacular?
Now, you’ll have valuable input about how to create even stronger video content in the future.
Plus, responding to comments is an awesome way to grow your follower count and make instant connections in your industry.
8. Make it Go Viral
So, you’ve taken the time to study up on all things related to video marketing for business professionals.
You’ve spent countless hours editing your script, shooting and re-shooting, and finally, your video is ready to be uploaded!
You want to be sure that you’ve done everything you can to ensure that your content goes viral. So, don’t just upload your content and walk away.
First of all, make sure that you send out an email blast to let the people you already know support your company about your new video. Upload it to all your social media accounts, and encourage your followers to share it with their friends.
If you really want your marketing video to blow up, you might also cast an influencer in your industry to star in it.
Having them make a cameo appearance or even just read out your company’s slogan at the end of the video proves to your target market that your brand is in the know.
Consider Professional Video Marketing for Business Needs
We hope that this post has helped you to better understand why video marketing for business professionals and brands alike is so important.
From giving you the opportunity to go viral to learning how to make your video content optimized for SEO, there’s no limit to what the right video can help you to accomplish.
You might even find that you have more success with video marketing than with more traditional methods of digital and print marketing.
Of course, you need to make sure you work with the best in the business if you want to create an unforgettable video.
To do that, you’ll need to work with a team that knows the technical side of video production and the marketing side.
Use our online business database to find the company that’s right for you.