From Gucci’s iconic subtitled ad campaign to Calvin Klein’s latest underwear shoot, it’s not hard to know superior clothing brand marketing when you see it.
What’s much more challenging, however?
Actually pulling it off when it comes to marketing clothing on your own — without the seemingly limitless resources of global fashion brands.
Especially in today’s social media-obsessed world — which forces you to start designing a new collection almost as soon as a picture finishing uploading to your feed?
You need to think quickly and embrace innovation when it comes to clothing brand marketing. Ready to learn how to pull off fabulous marketing techniques that won’t blow your design budget?
If so, then keep on reading this post to learn how to make it work for you and your clothing brand.
1. Start With a Blog
One of the best ways to understand how to market your clothing line?
Start by creating killer blog content that’s not only packed with incredible visuals, but also helps you to establish the overall message of your brand.
When you’re writing a post, you’ll be able to communicate directly with your target market and make it incredibly clear who you want to be wearing your clothes. Blogging and long-form content makes it much easier for you to establish who you are as a clothing company, and connect with followers of specific lifestyles and fashion trends.
You can tailor your blog topics (no pun intended) towards that target market.
For example, maybe your clothing line is marketed primarily towards those who are looking for the perfect outfits to wear to music festivals. You could write a blog post on the top ten fanny packs to wear to festivals, or the shoes that are the most comfortable to rave while wearing.
Your blog posts should feature large, colorful photographs of people wearing your clothing. They should also always include direct links embedded in the content of the post that connect users to the specific internal pages where they can purchase the featured clothing.
You might be surprised by just how much the right kind of blog post can shorten the overall sales cycle! Plus, these posts will also allow you to connect with your followers in the comments section, and answer any questions that come up.
If you need a little inspiration for how to create the perfect post, be sure to check out some of these fabulous and influential bloggers.
2. Instagram is Everything
It’s not exactly a secret that Instagram has a huge influence on all things fashion.
But in addition to influencing trends and showing you how to wear some of the most important pieces of the season, it’s also the perfect way to grasp how to market a clothing brand.
First of all, Instagram is completely free, making it the perfect option for smaller fashion houses or designers who are just getting their start. It’s also just as effective as print ads or blog posts — in some cases, even more so.
Now, Instagram even allows clothing brand advertising that’s uploaded on their platform to include a “Shop Now” option.
This means that, when your followers see something they like on your page, they can click a link directly underneath your post and be redirected to your website.
To ensure that you’re marketing clothing in the right way, make sure to conduct some thorough hashtag research. Always tag your posts under the appropriate hashtags, in order to best connect with your target audience.
For best results, commit to posting at least three times a day — morning, noon, and night.
Also, be sure to comment on posts that other users upload of themselves wearing your clothing. You should even consider featuring these posts on your own Instagram account. This goes a seriously long way towards increasing brand loyalty.
3. Influencer Marketing is Huge
Once you start growing your budget and expanding your marketing tactics?
It’s time to turn to influencer marketing — one of the biggest parts of successfully marketing clothing and proving your clout within the industry.
So, how exactly does it all work?
Think about the top influencers in the fashion world. These could be fashion bloggers, local celebrities, social media superstars, or street style mavens.
Whoever they are, we know that you want them to be wearing your clothes. If they’re spotted in your threads, you’re not only able to market to your own followers and prove your fashion house is a force to be reckoned with.
You also have access to all the followers of the influencer — which can easily rank in the millions. And since those followers trust the influencer, and value what they place value on in the fashion world?
You can certainly expect your profits to soar.
For best results, we suggest sending the influencers you want to work with a few of your favorite pieces from your new collection for free.
Most influencers will be all too happy to receive gratis designer duds, and you’ll corner the market for a fraction of the cost of traditional advertising.
What’s not to love about that?
4. Don’t Neglect Video Content
Just because you’re focusing on mastering social media and creating killer blog posts to help with marketing clothing?
It doesn’t mean that you’re allowed to forget about one of the most popular digital marketing trends of the moment — video content.
When you’re thinking about how to market clothes, you need to consider the ways in which you’ll show the movement of the pieces you design. After all, flat design may look excellent on a website, and your clothing may look stunning on a hanger.
But your clients want to understand how the pieces will look when they actually wear them, as well!
This is where video content can be an enormous help.
For the sweet spot, aim for content that’s under two minutes in length. You should also be sure to upload your posts to YouTube, and tag and categorize them accordingly.
Keep in mind that you’ll also need to include plenty of keywords in your video description — and in the title of the video itself. This will help your video to rise in the search engine rankings.
We love the idea of creating a video that’s focused on self-expression. For example, interview the people wearing your clothes on the street, and ask them why they’ve chosen the pieces they’re currently wearing — and how they fit into their lifestyle.
5. Focus on Quality Website Design
You can have the most perfectly tailored clothing in the world. You can have the best possible advertising campaign. You can even shell out the big bucks in order to work with some of the most powerful influencers in the industry.
However, the truth is if your clothing brand advertising doesn’t also take website design into consideration, you’re going to end up left in the dust.
To better understand what quality website design looks like, let’s learn more about the power of great design through the Yo Sox website.
First of all, their homepage is filled with bold, clear, and colorful images of people actually wearing their socks in the real world. After all, as much as we love runway looks, they don’t exactly work for a day at the office.
Additionally, their site uses geo-locating tactics so that site visitors can shop in the American or Canadian site. It’s also incredibly quick to load, which is essential if you expect people to stay on your webpage.
Their site also features the different collaborations that the brand has completed with other designers and fashion influencers. Its menu options are clear and concise, making the website incredibly simple to navigate.
It also includes links to all of the brand’s social media profiles.
In short, the website is everything you should imitate when it comes to marketing clothing.
Successfully Marketing Clothing Isn’t Rocket Science
We hope that this post has helped you to understand some of the most essential aspects of strong, branded, and successful ways of marketing clothing.
Remember, it’s all about creating engaging and unique blog and video content, embracing social media and influencer advertising, and ensuring that your website is as on point as your angles.
Looking for help with website design? Want to hire services that help you to write the best blog posts possible? Spend some time on our website in order to connect with some of the most qualified content, digital marketing, and web design services in the industry.
It’s time for your brand to take over the runways.