Looking for more people to know about your brand? When you have something you believe in, you want others to do the same.
You built your business from the ground up. You want the world to see your hard work.
But how do you do that?
With a brand marketing strategy. Not only does it get your name out there but it’s the first step in brand awareness which will help you build better brand equity.
To flourish, let’s take a look at these proven brand marketing methods.
Here we go!
What Does Brand Marketing Mean?
Before we get into the nitty-gritty of the topic, let’s remind ourselves what the term means. Instead of your “brand” consisting of a logo and a color palette, it goes further than that.
For today’s world, consumers want to know you’re more than a fancy logo. When they see your name plastered on promotions, they want to feel like they personally know you.
Branding relies on your company’s values, culture, vision–just to name a few. If you’re lacking in these areas, it’s time to head back to the drawing board.
Without these components, people will be less likely to buy from you. Those components build trust within consumers so they know you’re safe to buy from.
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Essentials of a Brand Strategy
If you’re able to check off everything we’ve listed above, great! Now it’s time to move on to the next part–putting your plan into place.
Not everyone knows how to pull off a brand marketing strategy effectively. It doesn’t matter how your campaign looks, it depends on if you have all the essentials.
Ready to see what they are? Check them out!
Why do you wake up every morning when you own a business? Is it because you love to help people or because you believe your product is better than your competitor’s?
No matter your reason, it needs to go beyond cashing in. Nowadays, consumers know that everyone with a business is striving to make a living off of it. But you need to go deeper than that.
A great example would be IKEA. Sure, they sell furniture but they’re much more than that. They’re about creating better lives for their customers. That’s why they’re able to stand behind their functionality and low prices.
No one will know who you are if you conduct multiple campaigns using different logos each time. Staying consistent means staying within your color scheme, what you stand for, and how you want the world to see you.
Whether you’ve been in the game for a while or are just starting out, pay attention to what your customer’s want and need. Business is no longer being stagnant and hoping people like you as you are.
It’s a game of flexibility. You need to be where your customers are and if they’re a younger audience than what you thought, bring that into your branding.
It doesn’t matter how long you’ve had your business for. If you’re considered a long-time business owner, there’s plenty of people who have been there from the beginning. If you’ve been in business for a short time, you have supporters.
Why not reward them for their loyalty?
Doing that goes a long way. And we’re not saying to give them free product, just a simple (and heartfelt) thank you is sometimes all that’s needed.
Give them more of a reason to buy your products other than because they’re great. Let them know there is a human behind the making of everything they see.
Branding Marketing Strategies
You didn’t think you’ve come all this way not to learn the strategies, right? Here they are.
Name Brand Recognition
This strategy involves using your company’s already made success to market other products.
A good example would be Coca-Cola. They’ve hit it big with their classic flavor but have moved forward to make Minute Maid and even Honest Tea.
Knowing who your customers really are will help with this one. This type of strategy involves being a reflection of how the customers express themselves.
Think of Apple. They’re sophisticated but not stiff.
Planning on growing your business? Instead of making only clothing, maybe now you’re venturing into accessories as well.
That’s when you create a strategy to tell all your customers of your new venture. Something that gets them excited that they can now accessorize from the same place they got their clothing.
This is when you take a minimalist approach to your products. You focus on how it’ll help the consumers, rather than the flashy packaging.
This strategy involves placing your packaging on products that are manufactured by a different company. Think of popular restaurants that have their own special sauces.
If your company is a part of an even larger company (called the parent company) and you’re wanting to break out of their shadow, this is for you. It’s all about establishing your brand separately from the parent company.
A good example is Kellogg’s. They have multiple different brands of cereal.
This type of brand marketing strategy drives personal interest within curious consumers. You allow the public to be a part of what the company’s name will be and other aspects like a color palette.
This strategy is almost similar to the no-brand approach as you might have developed a great product first without packaging, logo ideas or a name.
There’s a lot that goes into building a brand. Having a logo and a nice color palette doesn’t cut it anymore.
Let consumers see you for more than your logo.
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