Congratulations! You’re an adult. Now, it’s time to sell adult products.
Adult marketing isn’t like any other form of marketing. This field has its own unique features. With that said, some general marketing statistics do apply to the adult world.
Get your marketing strategy down pat so your product can hit the ground running. For your adult product to be successful, keep the following marketing tips in mind.
Content is Key to Selling Adult Products
Selling an adult product isn’t enough. You need to appeal to consumers in ways that extend beyond selling them something.
Having good content proves your brand’s credibility and helps you stay in consumers’ lives longer. It keeps people coming back to your site and provides extended marketing for your products.
Your content can be educational, entertaining, or relevant to people’s lives. Subjects like lingerie, sex tips, and sexual health are good for sites that sell adult products.
If you need ideas, product reviews are highly popular. In fact, around 61% of online consumers are willing to make a purchase after reading a product review.
But it’s not enough just to blog — you also have to consider the form of the content. Long-form blog posts tend to generate 9 times more leads than short-form ones.
You should also make sure your content is rich in SEO terms and gives readers a good reading experience. Most importantly, make sure it doesn’t sound overly promotional.
That said, you also have to market your content — businesses who market their content experience 7.8 times more traffic those who don’t. Marketing your content gets an average of 3 times more leads than outbound marketing does at 62% less cost.
Get On Social Media
Your social media presence is an integral part of adult marketing. With every interaction on social media, you expand your business and buyer awareness about your product(s).
The key is to choose an adult-friendly social media platform like Twitter, Tumblr, or Instagram. Facebook is the least adult-friendly out of all social media platforms, so proceed at your own risk.
Your social media posts should always be made with your audience’s taste in mind. Always provide links along with useful information or entertaining content to entice buyers. Remember: most people aren’t brave enough to post about a sex toy they just bought. You’ve got to drive social media traffic in other ways.
With this in mind, do not choose an explicit picture as your profile picture. You can use a human or a product, but users shouldn’t be worried about someone glancing over their shoulder while they’re on your page.
They also want to see your social media page is authentic and humanized, so don’t forget to lighten up your adult subject-matter with humor, comics, memes, photos of adorable animals, and other appealing things.
Social media is also…well, social, so make sure to respond to comments on your page, as well as like, share, and comment on other pages.
Remember that consumers want to feel connected to your brand through social media — around 77% of Twitter users feel more positive about a brand when their official social media page responds to their tweet.
You want your images to be eye-catching and appealing to your audience. Your visual content should be original and overall catchy.
Your images don’t need to be explicit because you’re an adult company. You should study what images to look for when choosing images or photography for your product. Remember, your customers shouldn’t be worried about someone looking over their shoulder.
Be sure to include attractive images with every article you write and post on social media. Articles with good visual content get 94% more views than articles without images.
Some studies have shown people tend to remember 65% of the visual content they see three days later versus only 10% of the written content. Invest in your images. You won’t be sorry.
When creating and choosing images, you should always keep the following in mind:
The Gender Bend
Always keep your audience’s gender in mind.
There are differences in why women and men buy things. In terms of marketing, men prefer concrete data and information. Women make purchases based on emotional connections.
When selling adult products, establishing both background information and an emotional connection matter.
For example, both men and women enjoy the color blue, but blue is used predominantly in marketing towards men.
Pink is a classic color for adult products as demonstrated by products like we vibe nova. Pink is associated with calming effects which could ease anxiety about buying something adult-oriented.
Just, don’t go nuts — some companies selling adult products for women often make the mistake of going overboard with the color pink. There’s more than one color in the rainbow. Purple, for example, attracts just as many women as pink does.
You should also keep in mind that images that men would find erotic isn’t necessarily compatible with adult products intended for female buyers. Instead, try a picture of a woman’s face expressing a positive emotion like surprise or happiness.
Respect Privacy and Let Others Know About It
Nobody wants to see an overtly sexual brand name appear on their credit card bill or package. That’s why it’s important to respect your customers’ privacy.
Yes, you’re selling adult products, but not all of your customers want the world to know that. They want to receive e-mails from you without worrying that someone will know they’re looking at something explicit.
Be sure to mention how your brand always offers discreet shipping. A non-descript package with a non-adult company name works wonders not only for your reputation but your customers’ reputations (and trust) as well.
Making the Most of Your Marketing
The sex toy industry is now worth over $15 billion thanks to the internet. Don’t you want a piece of that action?
Share your sex toy with the world and profit from it!
If you take the above information into consideration, your adult products are more likely to succeed in the market.
Tap into other business resources to increase your likelihood of success. Your sales will thank you for it!
In the world of adult toys, you go big or go home. Dream big.