Top 5 Tips for Marketing Your Clothing Company

Worldwide, apparel is something people splurge on. In the United States alone, the industry is valued at over 359 billion dollars.

Branding and marketing can make or break companies, especially those just starting out.

Have you recently started a clothing company and wondering how to carve out a spot in such a competitive industry? Keep reading for five marketing tips you absolutely need to know!

1. Know Your Why

When clothing items have a story, people are more likely to buy them. Start by thinking of your why.

Why did you begin the business? Why clothing?

Maybe you are creating empowering slogan t-shirts to make a statement. Or maybe you want to give back in some way.

An example of this would be TOMS shoes. They donate one pair to someone in need for every pair they sell.

With a strong and emotional story, your sales will skyrocket because the people will connect with your products.

2. Push out Engaging and Fun Content

It is important to post content regularly in order to improve your SEO. If you don’t have a blog, get one. Then populate it with content that answers common questions your audience may have.

These could include things like how to choose the right size when online shopping, or the benefits of screen printed t-shirts.

People will google these questions and be directed to your posts and, ultimately, to your great products!

3. Utilize Social Media

Rolling on the content train, make use of social media to get your great content out there.

Don’t forget about Snapchat. If you don’t have a teenager or young adult around, it may seem intimidating. But it can actually be an excellent resource for marketing your clothing company.

4. Create Some Giveaways

A great way to drum up buzz over your clothing company is to hold a give away.

Offer up a fun contest like having your customers create holiday slogans or photoshopped pictures.

The funniest or most creative could win a limited edition t-shirt.

5. Don’t Let Borders Limit You

After you begin your marketing journey, think about expanding your presence. This sounds hard, but can actually occur pretty easily. Through networking, see if you know anyone that runs successful fashion blogs.

Online blogs can have a large international audience, so cultivate a relationship with other bloggers. Ask if they will feature a link to some of your products and content postings.

Be sure to always have a call to action in your own blog posts, especially when you know they are being linked.

For example, if you’re talking to an American audience, say “Check out our favorites here.” If you are speaking to a Dutch audience, try “hier meer informatie.”

Market Your Clothing Company Like Never Before

You should now feel more confident as you begin to market your clothing business.

Whether you need to begin by revisiting your brand story or simply up your social media postings, you now are on your way to increased sales.

What marketing tip are you going to use first? Let us know in the comments!

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