7 Expert Tips On How To Monetize Your House Renovation Blog

You love writing posts and interacting with your readers on your house renovation blog.

However, the larger your following grows, the more time you have to spend on perfecting your blog and responding to questions and comments from your readers.

You’re nervous that, without making some form of income off of your blogging, this sort of time commitment just won’t be sustainable.

In short — you need to make some serious bank off your blog, and fast.

We’ve got you covered.

In this post, we’re sharing a few of our favorite ways to make monetize your blog. By the end of this guide, you’ll have several options that will allow you to keep writing, but to stop working for free.

1. Try Affiliate Marketing

Affiliate marketing is one of the most effective ways to monetize your house renovation blog.

Essentially, affiliate marketing means that you’ll promote certain products/services in your content, and then make a commission every time one of your readers buys one of them.

For example, you could write a review of the best window replacement companies in the San Diego area on your house renovation blog. Then, you could include a link to the “Get A Quote” page of a company’s website in your content in the text.

Not only is your content incredibly useful to readers, especially if you’re offering your opinion on popular products and tools. The inclusion of links also means that they don’t have to spend the time searching for the contact information or product pages of the goods/services they’re interested in.

Of course, this makes them much more likely to make a purchase.

Affiliate marketing isn’t limited to longer blog posts and product reviews, however. You can also earn commissions through banner ads, text link ads, and other forms of more traditional advertising on your site.

Keep in mind though, that’s crucial to inform your readers somewhere in the text or on the page that you may earn a commission if your readers buy the products/services you write about. You don’t want to lose the trust of your readers.

2. Write An eGuide

Creating premium content is another excellent way to make a little extra income from your house renovation blog.

One of the most popular — and lucrative — forms of premium content are eGuides and eBooks. Writing them allows you to show off your expertise in a specific area, and helps your readers to understand more about a subject.

For example, maybe you know that a large portion of your readers are DIY addicts. You could write a thorough guide on how to upgrade a bathroom, install your own porch lights, or anything else you know your readers would be interested in.

If you already have a large readership, we suggest selling your eGuide directly on your blog to maximize your profits (make sure your site’s security has been beefed up, as readers will be giving you their credit card information.)

If you’re still in the growth phase, you can use Amazon’s Kindle store or even iTunes books. Plus, selling your books in these online shops will help you to grow your blog’s readership.

3. Use Pay-Per-Click (PPC) Advertising

As the name implies, pay-per-click advertising means that you’ll earn every time a visitor clicks on an ad on your house renovation blog.

Because you earn money with every click, PPC advertising will generate the most income for blogs that already have a large following. However, since PPC is one of the most basic forms of blog advertising, it’s also a wonderful way for beginners to get their feet wet when it comes to generating blog revenue.

Most bloggers start by using Google AdSense, which is the most popular PPC ad provider. Google AdSense ensures that the ads that go up on your blog are directly relevant to your readership.

So, for a house renovation blog, you may see ads for online design tools, home goods stores, or even paint brands.

Remember that where you choose to place these ads in your post can make all the difference. We suggest putting ads directly underneath the post’s title so that your readers are more likely to click on them.

4. Include Both In-Text And Text Link Ads

Another effective form of more direct advertising you can use on your house renovation blog?

In-text and text link advertising.

In-text ads are sponsored links that are put into your posts and content by an advertising provider. Whenever one of your readers hovers their mouse over these links, a pop-up window will open. To differentiate them from the other links in your content, in-texts ad links are underlined twice.

Text link ads are ads that are, as the name implies, only text-based, not image-based. You can easily find services and providers that will help you to choose the kinds of text-based ads that are the most relevant to your readership.

5. Become A Webinar Host

Another great way to monetize your house renovation blog and get to know your readers more directly at the same time?

Try your hand at hosting a webinar!

Especially if you have a large international audience who wouldn’t be able to make an in-person workshop (or just readers that can’t make the drive or find childcare) webinars are a wonderful alternative.

Essentially, you’ll give a live workshop and presentation to as many virtual attendees as you’d like. Each attendee pays a fee to hear what you have to say. As with a more traditional workshop, your webinar attendees will be able to ask questions and directly interact with you throughout the session.

You can use as many tools as you’d like when hosting your webinar, like PowerPoint slides, webcams, live surveys, and even games.

Make sure you properly promote upcoming webinars on your blog and offer discounts to the first ten or fifteen people who sign up.

6. Offer Consulting Services

As a home renovation expert, your services will always be in demand. You’ve had the chance to prove your prowess in the blog posts you write, and your readers know they can rely on you to help them solve any problem.

So, why not offer to assist local readers (or those willing to cover your travel costs) in person?

Offer home renovation consulting services, like design and decorating advice or even physical assistance for those who need you on the scene.

You can also charge a fee for online consulting services, like a video call or even a review of completed renovation projects.

7. Ask For Donations

You work hard to provide free content on your house renovation blog every week for your readers. You answer their questions, listen to their feedback, and craft articles you know they’ll love.

For many, what started out as a hobby can very quickly begin to feel like a full-time job.

You wouldn’t work a full-time job without getting paid a salary, right?

But many bloggers end up doing just that. Eventually, they get so burned out that they have no choice but to shut down their blog, depriving their readers of their awesome content and ending relationships with online friends.

Before you get to that stage, you need to be proactive.

Especially in today’s world, where it seems like every week another one of your Facebook friends is promoting their GoFundMe, there’s no shame in asking for reader donations.

You can be as subtle or up-front about this as you like. Many bloggers choose to include a link to their PayPal accounts at the bottom of each page/post.

Others will try out newer services, like Patreon, to get more long-term funding. When you ask for these donations, incentivize your readers by offering them a tiered rewards system.

For example, you could provide a free hour-long consult for large donors, while smaller ones will get a personalized shoutout from you on social media.

How Else Can You Grow Your House Renovation Blog?

This guide has proven that it’s entirely possible — with a lot of work and some serious hustle — to one day make a living from writing your house renovation blog.

Creating premium content, hosting webinars, and offering professional consulting services are just a few of the ways you can generate income from writing about what you love.

However, if you really want to see your blogging income grow, there are a few other things you need to take into consideration. This includes your blogging platform, your loading time and mobile-friendliness, and even conducting the right keyword research.

There’s a lot to think about, and the rules are changing all the time.

Don’t panic — we’re here to help you keep it all straight. Rely on our website, tools, and blogs to help you get your blog to the first page of Google results.

We can’t wait to help you make more money.

Leave a Reply