Did you know that only 38% of homeowners have paid off their mortgages?
This gives you a huge opportunity to tap into the market of selling mortgage protection. Aside from taxes in general, mortgages are some of the most stress-inducing responsibilities of all time. With your insurance, you can ease people’s minds.
Are you wondering what you need to do? Keep reading to learn all about how to sell mortgage protection insurance like a pro.
Pursue Fresh Leads
Instead of scratching your head about how to find mortgage protection clients, you should be proactive and seek them out. There are many ways you can get leads instead of cold calling or asking random people in the parking lot.
For instance, you can contact people who have recently closed a deal on a new home. If you buy mortgage protection leads, be sure the seller isn’t double-dipping by selling those leads to other people as well. This can end up making your leads worthless.
The best types of mortgage protection leads are both fresh and exclusive to you.
Emphasize Networking
Instead of relying only on mortgage insurance leads, it’s a good idea to network as much as possible. The more connections you have, the more possibilities for success you’ll have as well.
You can meet like-minded professionals at real estate conventions, open houses, and elsewhere. You should also take advantage of virtual spaces, such as relevant Facebook groups and Reddit threads.
All it takes is meeting the right person once, and then you’ll have a connection you can rely on for many years to come.
Assess Each Situation to Offer Custom Plans
As an insurance agent, it’s important to know that every homeowner’s situation is different. This is why you shouldn’t try to force a protection plan on them that’s unreasonable. Instead, you should always take the time to assess their situation in full and offer a plan that’s tailor-made for the client.
Not only will this result in more sales, but your happy customers will certainly spread the word about your high-quality services.
Know Your Target Customers
Half the battle of selling insurance involves knowing your target audience like the back of your hand. The last thing you’d want to do is waste your time and energy on individuals who would never buy mortgage protection insurance.
Depending on your location and other factors, the exact demographics can vary.
Are You Ready to Sell Mortgage Protection Insurance?
Now that you’ve learned all about how to sell mortgage protection insurance like a pro, you can start swimming in profits as soon as possible. Once you’ve mastered selling that kind of insurance, you can expand into other types as well.
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