How to Launch Online Marketing Campaigns: A Guide for Small Businesses

Let’s kick this off with some digital marketing statistics that you need to understand the potential impact on your business! 

Over 90% of every interaction online starts in a search engine. More than 70,000 searches are performed every second. These are the same people that make up the 3.2 billion active users on social media. 

Digital marketing is how you get your business and brand in front of these people. Knowing how to launch online marketing campaigns is how you create success online, so keep reading to find out how. 

The Foundation to Launch Online Marketing Campaigns 

The fundamentals of digital marketing are not that different from more traditional marketing campaigns. You’re going to want to start with an in-depth understanding of who your ideal target customer is. 

Where is your audience, and where will you find them online? How will you find them online?

What type of content would they like to see? What kind of questions do they need to answer? 

If the persona of your audience and what they are looking for make up the foundation for your online marketing strategy, then you’re already halfway to success. 

Using Online Marketing Tools 

If you search for online marketing tools, you’ll see the sheer number available to businesses. There is an online tool for everything,  from monitoring your online reputation to measuring your social media performance and helping to schedule content. 

Start by compiling your objectives and goals; what do you want to achieve with your digital and online marketing campaigns? By knowing what you want to achieve, you can decipher what you need to be measuring and, in turn, choose online marketing tools that can help you both accomplish that and measure it. 

You need to research the options that cover your immediate needs and create a list of costs for each and the features that each one covers. For example, some tools charge per user, and others charge per month, which can make a big difference to your budget if more than one person needs access. 

Stick To Your Strategy 

No marketing campaign can be successful without a solid strategy, whether online or not. A solid plan means that your online marketing campaign needs to be entirely in line with your brand and your identity. If you need an example, you can check it out here.

A solid strategy also includes the tone and voice of your online messaging and the design of your brand. Ultimately, online visitors need to recognize your brand wherever they interact with it. 

Make Magic With Digital Marketing

Now that you know how to launch online marketing campaigns, there’s one more thing you need to remember: 

Always prioritize quality over quantity when it comes to online content and marketing. If you combine that with your audience’s preferences, we guarantee that you’ll see some positive results. 

Head on over to our Marketing and Promotion section for more great content.