Running a nightclub can be a fun way to make a living while partying all night long.
But it’s not all fun and games. What you spend your time doing after the guests leave for the night will determine your future success.
Studies show that just over 20 percent of all businesses are happy with their conversion rate, or the rate at which they land clients. Which means that nearly 80 percent could benefit from improved marketing strategies. Your nightclub is likely no different.
Keep reading to learn a few key strategies for improving your nightclub marketing and, ultimately, for boosting your nightly attendance!
Social media is an effective, inexpensive solution for nightclub marketing. You should be creating social media accounts for your nightclub.
Facebook is the best platform for this. You can post updates about events, pictures, videos, and more. Your followers can easily share your posts with their friends, helping you grow your audience.
Twitter and Instagram can be great marketing platforms as well, though they may take longer to build a following with than Facebook does.
Another social media platform that has gained popularity in recent years, and that you can use to promote your nightclub, is Snapchat. Visitors to your club are likely already using it. All you need to do is create an account and post your own “snaps,” then encourage people to follow you.
You can even have your own filter created so that when partiers snap while at your club, they can let their friends know exactly where they are.
Don’t Underestimate Going Old School
While there are plenty of modern ways to implement nightclub marketing strategies online, it’s still a good idea to utilize a few old-school techniques.
Radio commercials, for instance, are a great way to advertise if your nightclub is located in a city. Commuters on their way to and from work will hear your ad day after day and remember it when the weekend comes.
Another old-school tactic that’s great for nightclub marketing is posters. Design an attractive, catchy poster, then get permission to post it at trendy coffee shops and other places around the city.
Know Your Patrons
The marketing techniques that work best largely depend on your nightclub and the patrons you typically pull in.
If your audience is largely those in their early-to-late-20s, social media may be your best approach. But if your audience is primarily those in their mid-30s or older, then other marketing tactics, like posters or radio ads, may be better.
If you pull in people of all ages, then using several different marketing tactics might be best.
Brand, Brand, Brand
Every nightclub has a particular vibe that it’s known for. This should be reflected in your branding.
This includes the colors, style, and tone of any marketing you produce. Not sure what your brand or vibe is yet? It’s time to create one.
Consider what makes everyone want to book a Mahiki Kensington table or visit a hot club in NYC. It’s the high-end, posh, seductive atmosphere which is promoted through branding strategies.
Choosing the Right Nightclub Marketing Tactics
Creating the perfect marketing plan for your nightclub isn’t a one-step process. Instead, you’ll likely test out several tactics before you find the ones that work best for you.
If you decide you need more help creating an effective marketing plan for your nightclub, use our Browse a Business service to find advertisers or marketing services today!