With more and more states legalizing marijuana, the cannabis industry is becoming more competitive.
Today it is more important than ever for marijuana businesses to stand out against the competition and increase online awareness.
One way to ensure your company won’t be left in the weeds is to have excellent search engine optimization (SEO).
Here are five SEO marketing tips that will help get your marijuana business to an all-time high.
1. Google My Business
Google My Business is a free platform for businesses to list their website, location, photos, and a brief summary of their company online.
There are two huge benefits to having a Google My Business profile.
First, it allows Google to automatically index your business and website.
Secondly, your company will show up locally under Google Maps when people in your area search your industry or products.
Having a Google My Business account will build your SEO marketing and increase your local market presence.
2. Use Social Media
The more present you are on the internet, the more efficient your SEO marketing will be. This includes utilizing social media and posting on a regular basis.
Facebook and Instagram both have the ability expand your marketing reach and direct social media users to your website through links.
They also have simple yet effective advertising opportunities that can help you target your business to specific audiences while helping your SEO get higher and higher.
Another social media platform that can turn your SEO from lacking to amazing is Google Plus.
Every post in Google Plus is indexed for search optimization. If you post regularly and use targeted keywords, your profile will be indexed more and your SEO marketing will improve.
3. Blog
One of the best ways to grow SEO is by getting people to your website. And, one of the best ways to get people to your website is to hash out interesting information on a blog.
There is always something to talk to about when it comes to marijuana. Use a blog to discuss industry news, trending products like my Zob Glass water pipes, events, and deals.
4. Get Noticed on Directories
An effective way to improve your SEO marketing is through increasing your brand awareness. Directories provide a free and easy opportunity to gain more presence in the search world and direct people to your website.
Top general directories you should be on include Find A Business That, Yelp, Yellow Pages, and Local.com.
There are also directories designed specifically for the marijuana industry. Some reputable ones include Weedmaps, Leafy, THCBiz.
Directories and search engines use the locations of visitors to match them to local businesses.
Thus, it is extremely important to include your company’s address in your listings, as well as on your website in text. Your address on your website is what Google uses to position you to searchers.
5. Use Targeted Keywords
To make sure your site is getting viewed by the right markets, be sure your using keywords that will rank your business in the right searches.
Use these specific matching keywords throughout your website text, in title tags, and in meta descriptions.
Also, update your website regularly. Each time you do, it prompts search engines to crawl your site.
The Point–SEO Marketing Works
Use the simple tips above to prevent poor SEO from being the downfall of your marijuana business.
While the process may seem like a massive time-sink in the beginning, once the engine starts you’ll find it’s both easy and has a large benefit to your company.
If you want to take your SEO even further, search for professional SEO companies that will work with your business.