No profession is immune to the impact that the internet has on business. Whether you’re a painter or run a construction company, it’s important to establish yourself online and optimize your website to your needs.
We’re going to talk about construction SEO in this article, giving you some insight into the basic factors that all businesses should include in their digital marketing efforts. We’ll also throw a couple of construction-specific ideas in as well.
Let’s take a look at five SEO for construction company ideas.
1. Target Local Keywords
It’s not likely that you need to rank nationally for Google searches. Most construction companies seek work in their general area, and it’s possible to target search audiences near you.
The keyword research you do dictates a lot of the SEO process, so it’s important to get it right. When you’re trying to find the best SEO keywords for construction, make sure that you’re doing your research based on individuals in your specific area.
2. Create a Blog
Construction is an area where a lot of non-professionals have very little understanding. Someone looking for construction work might have a lot of questions about the process, costs, and details.
A perfect way to attract customers is with informational blog content. Your blog posts can be optimized for local keywords and address issues that your clients might be having.
3. Make Contacting Simple
Services like construction require websites that get straight to the point. There isn’t much use in fancy graphics, elaborate graphic design, or other tricks.
If a client is going to go with you, they require clear and meaningful information and a quick way to get in contact with you. The more avenues you provide for users to contact you, the better.
Consider adding a chat to your website, and ensure that your content has strong “CTAs.”
CTA stands for “call to action.” This is essentially a piece of the content that asks the user to do something. Whether it’s asking to contact you or learn more about your services, be sure to spend a little extra time on that part of your content.
4. Use PPC Advertisements
Pay-per-click (PPC) advertisements are the sponsored posts and advertisements you see in social media feeds and search engine searches.
These are excellent tools for reaching out to potential customers, and they’re very affordable. You only pay “per click” that a user makes on your content. So, any time someone likes, shares, or comments on your advertisement, you’ll be charged a small fee.
You get what you pay for, and you can reach tens of thousands of potential customers with very little effort.
5. Work with The Professionals
The best way to get a leg up in construction marketing is to work with a team of professionals.
Digital marketing experts have a knack for understanding the ins and outs of search engines, digital content, and how to optimize the most effectively. Doing all of the work on your own is possible, but it’s extremely time-consuming.
Digital marketing requires a lot of thought and effort, and that’s without the learning curve it takes to get going. Additionally, the expert touch is what sets standard business sites aside from the ones that actually see results.
The beautiful thing is, there are a lot of affordable SEO services for construction marketing.
Want to Learn More about Construction SEO?
Your business website needs construction SEO to stand apart from your competition and draw traffic. There’s a lot involved in the process, but we’re here to help you get it all figured out.
Explore our site for more insight into how you can optimize your site or find the right professionals to do it for you.