Do you have the best new idea that you believe every household needs? Whether this is true or not, your product won’t be successful if you don’t have packaging that stands out in the store.
If you plan to launch a new product, getting your packaging right is key to success. Follow the product packaging design tips below to find the perfect design for your new product.
Know Your Customer
Before you get started with the design process, you need to understand who your target customer is and what they look for in a product. What are their ages, genders, interests, and tastes?
All this information is relevant when deciding how to package a product. Your design choices should cater to your target demographics. You aren’t designing for everyone, so cater your design as precisely as you need to grab the attention of your perfect customer.
Note Key Features
You have a limited amount of space to tell the story of your product. You can’t waste it describing product features that don’t help your products stand out from your competitors.
Use your packaging space to talk about the key features that make your product worth buying. Make it stand out on the front of the packaging so people can tell right away why they should buy from your company.
Pick the Right Material
Before you design your package, it’s essential to know where your product will be stored in stores. You’ll have a limited amount of space to sell, so you can’t afford to design a large, bulky package that uses all your space.
Pick out a packing material that uses the least amount of space but still gives you plenty of room to design your package. The weight, thickness, and type of material you use will also dictate how you design your package, so keep those in mind when making your decision.
There are a lot of packing materials out there, so make sure you learn more about the pros and cons of each one.
Keep Your Brand Consistent
Your brand is essential in building your authority as a company. It’s what people think of when they see something with your brand colors and logo. If your brand isn’t consistent on your packaging, it will make it harder for your customers to find your products.
Your packaging colors and imagery should be the same as it is elsewhere for your company. This means your packaging, website, business cards, advertisements, and everywhere else your company shows itself should have consistent brand themes.
Consider the Unboxing Experience
Have you ever had the experience of spending a ton of time trying to open a package you purchased? A lousy opening experience isn’t only a pain for your customers, but it can also impact your brand perception.
Put thought into how your customers will open your products. If you can make the process seamless and enjoyable, it might improve your company’s value for your customers.
Don’t Rush the Product Packaging Design Process
Your product packaging provides the first impression for every person that thinks of buying your products. Make sure you invest in product packaging design so you can entice people looking to try something new.
If you want to learn more about marketing your products to potential customers, head back to our blog. Our posts will tell you everything there is to know.