Just because you’re a plumber doesn’t mean you can’t improve at every aspect of your business. When you want to build a sustainable company, you need to learn some marketing strategies.
The most successful plumbing companies are those that have a presence in their community and on the web. Thankfully, there are some great marketing tips that’ll keep you ahead of the curve.
If you’re trying to grow your audience, use the following plumbers marketing tips to help you out.
1. Set Up a Plumbing Blog
A plumber should always have a blog. This is a tool that doesn’t have to cost you anything but can build you the most authentic and sustainable following.
Dedicate your blog to giving professionally qualified advice. Everyone deals with plumbing issues from time to time, so providing actionable advice will draw plenty of traffic to the blog.
You can then leverage these blog posts with strong calls to action (CTA) that get people to do business with you.
2. Embrace Eco-Friendliness and Modern Technology
Learning green-friendliness is not just good for the planet, it’s good for business.
People today expect you to understand eco-friendly plumbing and the newest, most high-tech equipment available. If you can provide them this modern technology you’ll bring in more business than plumbers who aren’t evolving past traditional methods.
3. Put Out Loads of Plumbing-Related Video Content
Creating how-to videos will help your video marketing strategies and draw in new potential customers.
Make sure that you post videos on topics that get you plenty of SEO traction, and that you always encourage people to subscribe to your channel and share your content. Wear your plumbing service uniform in the videos and make sure you’re putting out content that people resonate with.
4. Gather Plenty of Plumbing Service Reviews
Online reviews are also a type of marketing that will sustain you for the long-term. This is an authentic form of marketing that works because people trust the opinions of their peers.
In fact, most shoppers today check around for at least a couple of reviews before making a decision since they have so many options to choose between.
5. Master Search Engine Optimization to the Best of Your Ability
Learn search engine optimization (SEO) if you don’t learn anything else. SEO is the foundation of your marketing and will help you get the best ranking and results page placement.
Plumbers especially should get to know SEO because it’s such a hyper-local field. People in cities and communities hire plumbers with the local name recognition, so you need to stay up to date with local SEO keywords.
Develop a Plumbers Marketing Plan
If you’re trying to grow your brand, the plumbers marketing tips above will help you more than you know. The points in this article will help you put the pieces together when you’re setting up marketing plans.
Consider these points and start searching for some marketing firms that can help you achieve your goals. Use us as a resource whenever you want to learn more about marketing.