With around 24 million e-commerce websites online today, it’s hard to cut through the noise and get people to purchase from you.
It’s not enough to offer the best products or even the best prices, to really get people buying from you and coming back, again and again, you need to go the extra mile with offering superior customer service.
Keep reading to learn the 5 proven ways to improve your e-commerce website’s customer experience.
1. Fast Website Load Time
Your website is the first point of contact with your potential customers, you want to leave a good impression. If it takes longer than 3 seconds for your website to load you can miss out on potential purchases. People have a short attention span and are impatient and don’t want to wait for your website.
Test your website on both mobile and desktop to see how fast it loads. If it takes too long then it might be time to call a professional and have them help you speed up your site.
2. Superior Site Search & Navigation
Having easy to use navigation and superior site search leads to a better customer experience by making it easy for people to find what they want.
A good way to test your website is by looking for a product using only navigation and see how many clicks it takes you to get there. If you’re clicking around and getting lost, your customers most likely are too.
3. Professional Photos or Animations
Another way to improve online customer experience is by providing professional product photos, or even showing animations. Shopping online forces people to trust your website and brand because they can’t see the product in person before buying it. Take away some of the uneasiness people feel by providing a lot of photos.
Animations are a great help as well because they can give a more thorough view of the product in action.
4. Customer Reviews
To garner trust in your products offer customer reviews everywhere you can. If you don’t have a lot of reviews, ask people for them after they purchase your product.
Customer reviews make people feel more comfortable with purchasing from eCommerce websites. When someone else tries a product and talks about it, it makes people more likely to purchase that product as well.
5. Offer Live Chat
A live chat can help answer any questions a person may have about a product. This helps them make the decision to actually buy, and it gives them the security they typically feel in an in-person store.
Even if you can’t offer a 24/7 live chat, offering some type of chat when you’re available can help improve your eCommerce sales.
Improve Customer Experience Today
Now that you know the 5 proven ways to improve your eCommerce websites customer experience try them out today!
If you know someone who runs an eCommerce who would benefit from this information, be sure to share this with them! Also, be sure to check out more of our business advice articles.