One of the biggest hurdles for any business is generating leads. Roofing services are no exception.
However, with a well-thought-out plan, you can attract clients that need a roof repair or new installation. Using today’s marketing strategies, businesses can leverage trade shows, online advertising, and direct mail campaigns to find new customers.
Not sure where to start? Don’t worry.
We’re going to show you how to upscale your lead generation efforts and rake in all the revenue.
Get Online To Boost Your Roofing Services
More than 80 percent of consumers use the internet to search for local businesses.
If your business isn’t online yet, you might want to get on board. With the vast numbers of potential customers surfing the Internet, you don’t want to miss the opportunity to attract the right leads.
Ensure you have a business website. This is the virtual face of your business. When using ads, such as pay per click, potential customers that interact with them will be directed to your site, which can be your landing page. Remember, use search engine optimization (SEO) to optimize your site for Google. You’ll rank higher, enabling customers to find you faster.
Create social media pages on Facebook and Twitter to interact with your audience. They offer you tools to tap into the massive number of people that use social media every day.
You can also create Yelp and Google My Business (GMB) pages to maximize your online presence. These platforms allow you to get reviews from past clients and grow your reputation. You can also address customer concerns and gain valuable feedback to better your business.
If you offer roofing services, there are a ton of ways you can use trade shows to generate leads.
First, they help you to understand the roofing landscape within your market. This knowledge helps you make better decisions. Trade shows enable you to meet and interact with industry experts and advertisers.
Use trade shows to forge new partnerships with businesses such as Otto’s Exteriors, construction companies, and suppliers. These partnerships will grow your network and raise awareness for your business. The more people know about you and what you do, the better.
From your booth, offer the value that potential customers expect. Ensure that anybody who stops by finds valuable resources they can use. These resources can include anything from educational content to giveaways or coupons.
When you get contacts from trade shows, keep in touch with them since most sales are made by following up.
This approach is an old-school way to generate leads, but it’s still just as effective.
Get to know your target audience and find viable addresses. You don’t want to send to just anyone, otherwise, your mail might end up in the trash.
You can customize your mailing list to select customers that meet your criteria. Or you can go with a specialty list to help you choose. Ensure to personalize your mail. The message should be consistent and always remember to follow-up.
Grow Your Roofing Services!
Generating high-quality leads takes time. However, you can create a successful roofing business with the right approach. Ensure you also have a professional customer support to handle your client’s needs.
Plan for the long-haul when it comes to marketing. Make sure you always have enough resources when you start. Learn about your competition and know what they’re doing so you can do it better.
Do you have any thoughts? Want to share your success? Let us know in the comments.