The world has changed a lot in the past 20 years. Before, most people didn’t have access to the internet. You had to rely on offline advertising methods to promote your business.
Digital marketing has changed the game for everyone. Now that 78% of consumers do research online before buying, you have to make sure you have a presence online.
While the steps to get your brand noticed online seem simple, there are several mistakes you can make in the process. Below are five digital marketing mistakes that you need to avoid.
1. Not Updating Your Blog
Industries change faster than ever these days. The introduction of technology means that you always need to be up to date on the latest information. If your blog has outdated content, how does a visitor know that you’re up to date on the latest trends?
You need to make regular blog posts about popular topics in your industry. Doing this keeps your readers informed and establishes you as an authority.
2. Not Optimizing for SEO
Google is one of the biggest sources of traffic on the internet. Unfortunately, there is a lot of competition on the front page for most industries out there.
If you want to stand a chance in SEO, you need to optimize your website. Make sure you learn about what it takes to rank on the first page and optimize your site to do so.
3. Not Understanding Your Audience
Your business isn’t out there to please everybody. The chances are there is a very specific demographic that you target. If you don’t optimize your web presence for those people, how will they know that your products are for them?
Spend some time to communicate with customers and figure out what they’re looking for. You can use this information to drive your product development and create better marketing campaigns.
4. Not Optimizing for Mobile Users
Mobile traffic makes up a lot of internet traffic these days. Unfortunately, they have a completely different set of requirements than desktop users.
You’ll need to make your website responsive and optimize it for speed if you want mobile users to have a great experience. It only takes a few seconds for someone to determine if your site is worth visiting, so make the most of that time.
5. Not Creating a Call to Action
Your marketing plan doesn’t stop when a visitor lands on your website. Your goal is to get them to take some kind of action. All you’ll do is waste your marketing budget if you don’t give your visitors something to do.
Take an eCommerce website, for instance. Your eCommerce website design needs to be set up to promote the products people are most likely to buy. Your call to action will direct people to these products to buy.
Avoid Making These Common Digital Marketing Mistakes
The internet is the perfect place to set up profitable marketing campaigns when you know how to do it right. Make sure to avoid the digital marketing mistakes above to make the most of your marketing campaigns. A small error can be the difference in a profitable marketing campaign and one that costs you money.
Do you want to learn more about creating winning marketing campaigns? Head back to our blog to read more.