More and more customers are switching to healthy food. Some do it to lose excess fat and get in shape. Others want to keep diseases at bay and live a long, happy life.
According to Euromonitor, the global health foods market will reach $1 trillion this year. About 88 percent of customers are willing to pay more for whole, natural foods.
In 2016, meal kit delivery services generated over $1.5 billion. From pre-packed lunch boxes to protein shakes, there are thousands of products available.
As you’d expect, the competition is tough among food retailers. If you just launched a diet meal delivery business, standing out of the crowd won’t be easy.
Besides offering quality products, you need a solid marketing plan. Think outside the box and seek ways to increase brain awareness. Here are some tips to help you out:
Build Your Social Media Presence
Facebook, Twitter, and Instagram are excellent tools for promoting your meal delivery business. About 74 percent of customers rely on social media to buy products and services.
Sign up on these platforms and share relevant content. Engage with your prospects and reply to their comments. Ask open-ended questions and encourage people to share their thoughts.
Create an interesting profile that makes your business stand out. Upload photos of the meals and snacks you are selling. Take professional shots and add relevant descriptions.
Post Customer Reviews
Customer reviews and testimonials inspire trust. People are more likely to buy your products after reading what others have to say.
Make sure your website and social media pages include customer reviews. For instance, Isula Nature features testimonials on the homepage. It’s a great way to draw attention and show that your products are worth checking out.
Encourage customers to leave reviews. Offer a voucher or discount codes to those who provide feedback.
Offer Special Discounts
Next, reward your social media fans with special deals. Offer discounts to those who like and share your pages, or retweet your updates.
For example, you can give away free protein bars, free cookies, or coupon codes. Launch a contest with prizes for those who bring you the largest number of Facebook shares.
These things will get people talking about your brand and grow your business. After all, everybody loves free stuff!
Launch an App
Nowadays, most restaurants run their own apps. In 2015, millennials had at least two restaurant apps on their mobile devices.
Smartphone apps can take your diet meal delivery business to the next level. First of all, they make it easier for clients to place their order online.
Secondly, they don’t involve a time-consuming registration. Customers will be able to order your products with a few clicks.
Thirdly, apps can increase brand awareness and give you a competitive edge.
Prospects will be able to find your app in the Google Play Store or on iTunes. Just make sure you come up with an eye-catching icon.
Get the Most Out of Your Diet Meal Delivery Business
Launching your own diet meal delivery service can be a rewarding experience. You’ll not only make money but also change people’s lives for the better.
Your business can help customers develop healthy eating habits and lose weight. They will also discover new flavors and cut back on processed foods.
However, it’s not enough to set up a website and a Facebook page. No matter how great your products are, you won’t make it unless you have strong marketing skills.
What promotional strategies have you tried so far? Which ones worked best? Share your experience below!