You’ve been implementing SEO practices and you’ve seen more traffic coming to your site. But, this traffic isn’t converting into sales like you’d hoped.
If this sounds like you, don’t worry. This is a pitfall a lot of business deal with. Often times, businesses put so much focus into getting consumers on their page, that they forget they still need to work on turning those consumers into paying customers.
Converting leads should be a top priority of your business.
Let’s take a look at the best lead conversion tips that will help your business grow:
1. Offer an Incentive
There’s no doubt about it- everybody loves free stuff.
Offering a lead a free gift (think ebooks, online courses, etc.) or a time sensitive discount is a great way to push your lead to convert to a customer.
You don’t need to offer an outrageous discount or an extravagant gift for this tactic to work. Often times, people can’t pass up offers that are free, no matter how trivial they may seem.
Also, remember that you need to create a sense of urgency with these offers. If the lead can come back for the offer anytime they want, they’ll move on and forget about it. Plus, you can always recycle expired offers down the road.
2. FAQ Page
We’re in an age where people love gathering as much information as possible before making a buying decision. Because of this, many leads don’t want to convert because they have unanswered questions about your products or services.
Some of these answers are buried somewhere in your site, but no one wants to dig for them.
A FAQ page can be a great resource for those wanting a one-stop shop to their unanswered questions. Your customer service team will be your best source for developing a list of questions.
3. Take a Non-Confrontational Approach
Leads like to feel like the decision to buy is theirs, and that they’re not being coerced into it.
In order to put the ball in their court, make sure you approach them in non-confrontational settings. Emails, mobile messages, and online chat rooms are great places to check up on your leads without seeming too pushy.
4. Open the Dialogue
When following up with a lead, the first sentences are crucial. Make sure you’re opening the dialogue, not closing it.
Saying things like, “It’s time to buy,” or, “Let’s get your purchase done today” won’t always work. Instead, open the dialogue by asking a question.
Let’s say you work for an SEO company. You could ask something like, “Have you had time to compare our offer to other SEO companies?” Or “Have you had the chance to review our offer and make a decision?”
5. Focus Content on the Outcome
Many of your conversions will come from your landing pages. That’s why you need to make sure the content on these pages is stellar. Make sure your content focuses on the outcome, not the product.
For example, when someone buys mascara, what they’re really buying are long, thick lashes that make them feel prettier. Use this concept to create all of your content.
Lead Conversion: Wrap Up
We hope this article helps you in your efforts to convert more leads into loyal customers and maximize your ROI.
These lead conversions won’t happen overnight, so don’t be discouraged if you don’t see results right away. Let us know in the comments which tip works best for you!