The stigma around cannabis is beginning to dissolve as more people recognize not only the safety, but the very real health benefits, of marijuana.
However, in spite of all the progress, if you own your own marijuana brand, it can be difficult to master cannabis marketing while still staying within the bounds of the law.
We’re here to help.
In this post, we’ll give you four invaluable cannabis marketing tips.
1. Know Your Local Keywords
For your local clients to connect with your brand, they need to be able to find out which dispensaries sell your strains.
After all, even in States where marijuana is legal, many people still feel uncomfortable asking their friends for advice in person — they’re far more likely to take to the Internet.
If you own your own dispensary, you need to ensure that those who have a need for green know your hours, your location, and can even get information about the types of strains you sell.
For example, let’s say a potential client types in the search terms “dispensary deals near me” into Google.
To make sure your dispensary — or those that sell your strain — pops up at the top of search engine results, there are a few things you can do.
First, always claim your Google My Business listing, and make sure you add as much information to it as possible.
Additionally, pepper your content with location-based keywords that include references to the city, state, and even specific dispensaries that sell your brand.
2. Get On Social Media
These days, many people see social media as an extension of customer service.
Potential customers are likely to ask you questions, inquire about where to buy your brand, and more through Twitter, Facebook, and Instagram.
These platforms are an awesome way not just to build brand recognition, but to get to know your target market better.
Once you figure out how they behave online, and the kind of content they want to see, you can create content that’s perfectly tailored to their interests. Plus, they’ll likely share it with their friends, opening you up to new markets.
3. Subvert Expectations
One way to easily differentiate your brand from the rest?
Stop relying on stereotypes to do your selling for you. These days, people who enjoy weed are hardly unemployed basement-dwelling stoners. They’re CEOs, young professionals, and even parents.
If you elevate your marketing techniques to reach these people, they’ll feel a lot more comfortable purchasing your product.
Plus, keeping the tone professional communicates that you respect your products, and believe marijuana can help people while allowing them to let loose.
4. Join The Conversations
If you’re in the marijuana business, you know there’s always industry news relating to legality, new strains, and even new ways to smoke or cook.
One of the best ways to market your marijuana brand is by having an opinion!
Comment on other industry blogs and websites (while always leaving a link back to your own site) and don’t be afraid to express yourself.
Consumers want to buy from a brand that has clear values and takes a firm stance on the issues.
Take Your Cannabis Marketing To New Heights
Thanks to this post, you have four epic tips that can help you to develop your new marijuana brand or even revive branding efforts that are starting to wear off.
Of course sometimes, you can’t do it alone.
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