What if you could turn your car into a billboard for your business?
Car wrap advertising has become a popular way to market your business in new and dynamic ways. However, many businesses don’t fully understand how a wrap can revolutionize their advertising.
Want to discover the many benefits of using a car wrap to advertise? Keep reading to discover the answer!
Eyes On You
Earlier, we mentioned billboards. That brings up an obvious question: why is it better to advertise via car wrap than via billboard?
The obvious drawback of a billboard is that it remains stationary. The only people who will see your advertisement are those that drive by. And in order to get a better advertising location, you must pay accordingly.
With car wraps, your large advertisement goes wherever you go. Every minute of your commute is a minute that everyone on the road will learn about your business.
Throw in the fact that a car wrap has a one-time fee that is low cost, and it’s tough to beat the value of this marketing.
A common question about car wraps is how much they cost. The real answer is that it depends on everything from the size of the wrap to whether you commissioned a custom wrap design.
In general, though, wraps may cost anywhere between $1,000 to $3,000. To put that in comparison, you are likely to pay at least $1,000 for a single month of billboard advertising in a small city.
The choice is clear: you could pay an ongoing exorbitant marketing cost of pay one time for a car wrap that will last quite a while.
Maybe you’ve been doing the math. If not, let’s be clear: it’s almost impossible to beat car wraps when it comes to returning on investment.
With billboards and other outdoor signs, you may pay a little north of $3.50 per 1,000 impressions. Newspapers cost a little under $20 per 1,000 impressions, while television costs close to $24 per 1,000 impressions.
All of these are tried and true forms of marketing. But what about the car wrap?
After you install it and drive around a few years, the value only grows. A single car may generate 70,000 impressions per day!
The other follow-up question is, of course, how long car wraps last. The relatively low cost of wraps would be meaningless if you must constantly get a new wrap every few months.
Here’s the good news: most wraps will last around 5 years or so. And if applied correctly, they are generally resistant to extreme temperatures.
That means you don’t have to worry about the wrap peeling off in the depths of winter or the sweltering summer days. A car wrap is truly a form of marketing for all seasons.
While we love wraps for all of these reasons, it’s important to remember that this form of marketing is about more than numbers.
Big, Bold Canvas
Any form of visual advertisement has a natural limitation: the size of the “canvas.” For example, promotional products make for a great way to advertise your business. But with such products, you are limited to the size of something like a pen or a cup.
While cars aren’t as big as billboards, they are much larger than things like t-shirts, TVs, and promotional products. This gives you a big canvas where you can create large and eye-catching ads.
A good first impression is crucial when marketing your business. With a canvas as big as your car, you’ll get new customers to notice the advertising right away.
Design: The Sky is the Limit
A more fundamental question some people have about car wraps is what the design can be. The answer here is “whatever you want it to be.”
The easiest thing is to take any existing visual advertisements you have and turn them into car wrap advertisements. However, we recommend that you design something new that takes advantage of the car’s size and shape.
Of course, basic marketing principles remain. We recommend that your car wrap has details like your phone number, website address, and business address.
If you’re not a designer, don’t worry: most professional car wrapping services can help you bring your vision to life.
As Many Vehicles As You Need
So far, we have focused on putting a wrap on a single car. But what if you need to do this kind of advertising in “bulk?”
It’s possible to get entire fleet wraps for all of your vehicles. All of the previous benefits are simply multiplied: for a one-time fee, you get a fleet of mobile advertisements that will last a good five years.
Every business trip now becomes an opportunity to expand your brand. And every employee now has the opportunity to help market your company whenever they are behind the wheel.
If you design your own car wrap, it opens up a world of possibilities. For example, you can coordinate with the car’s color in some interesting and exciting ways.
For example, you can create an interesting contrast by busting out the color wheel. Do you drive a green car? In that case, a bold red car wrap will visually “pop” on the surface of the vehicle.
It may sound like a small feature. But solid color coordination is another way that car wraps give you an edge in visual advertising.
Saves Money On Marketing
Here’s the bottom line: car wrap advertising can help you save money on marketing across the board.
Given the low cost per number of impressions, car wrap advertising can easily start replacing your other forms of marketing.
In this way, you get even better marketing performance while actually boosting your bottom line.
Car Wrap Advertising: That’s a Wrap
Now you know about the benefits of car wrap advertising. But do you know who can take your marketing to the next level?
We specialize in helping you find businesses and services for just about anything. To see how we can help with your marketing efforts, check out our Advertising section today!