Social media. Video content. Search engine optimization.
These are the concepts you need to wrap your mind around in this Web 2.0 world, whether you run a high-powered law firm or a bakery. The internet is where your customers spend most of their time, so you’ll need access to the tools to bring them to you.
Since every company must embrace digital business practices, it’s best that you learn the most effective ones and learn to execute them.
The points below will help you learn more about some digital business trends that will take you to the next level.
Ready to learn more? Let’s go!
1. Providing Value through Your Digital Business Channels
The problem that most companies make is that they throw a barrage of content at everyone and settle for whatever sticks.
We’ve all seen the obvious auto-response comments left by Instagram users. If you want to shoot through this sort of noise and reach your customers, good old-fashioned honest value creation needs to be your bread and butter.
Understand your gift and provide solutions, entertainment, and insight to people that need it.
From there, a well-researched strategy will bring it home.
Not only do most marketers just blurt at their public, studies show that 63% don’t adhere to a documented strategy either.
Set yourself apart by creating a one-two punch of value and strategy.
2. Embracing Video In All Of Its Forms
Without question, you’re getting left behind if you’re not working to create stellar video content.
According to experts, 50% of mobile data usage goes toward online videos and this number continues to rise every year.
One easy way to start? Try creating a vlog.
People are starved for YouTube content, so showing some insight into your business makes people want to subscribe to your channel and eventually spend money with you.
With technology advancing, make sure that you also embrace live video. People love tuning in to live streams, and this form of social media is on-pace to beat out live television in the coming years.
Use a sound digital platform strategy so your face is one that people want to see during this content boom period.
3. Being a Smart Social Media Steward
Using social media to the fullest is a must for any business.
Be sure that you not only create an account on the most popular social media sites but that you also build a meaningful following on each. A digital business needs social media accounts that link back to your site.
When a new and promising social media platform pops up, it would behoove you to get in on the ground floor, so that you have a huge following by the time it blows up.
Make sure that your profile picture, logo and other information is consistent among these platforms. This continuity allows people to gain some familiarity with you and your product.
Moving Forward: Tips for Success
If you’re ready to take your company from dull to dynamic, digital marketing is one element you can’t afford to skip out on.
Consider these three digital business tips and use a digital directory to find a marketing company that can help you out!
Notice any new digital marketing trends on the edge of breaking through? Let us know in the comments below!