How to Set Up a Facebook Fan Page to Capture More Leads Online

Are you running a business that needs more online attention? If so, get on Facebook! It has a lot of benefits that can help make more people aware of your business.

After all, it’s the leading social media platform in the world with over 2.27 billion active users each day. The company earned about $13.7 billion due to the overwhelming support.

Launching an official page is the first step. The next is to use tools like lead generation software to drive people from your page to your site.

But don’t forget to launch a Facebook fan page either. You want to give your consumers and followers a place to freely interact with each other, with you, and discuss company updates or events.

Don’t fret if you’re new to all this. We’ve got the steps laid down for you below:

1. Sign Up for an Account

If you want to start setting up, go to Once there, you can click on the Create a Page option. It’s located in the top right-hand corner of your screen.

The next screen will show you several business type options. This includes the following:

  • Local Business or Place
  • Brand or Product
  • Cause or Community

It’s up to you what type of Facebook page you’re making. Does your business fall into more than one of the following category options? In that case, pick the business type that your customers think of the most when they see your business.

Clicking on a business type will make a box appear. It will ask for more details, such as your business name, address, and page category. The last information is a subtype residing within the larger business type you already picked.

You’ll see a list of potential options as soon as you start typing in the category field. Pick the Get Started option once you’re ready. Doing so means you accept the terms and conditions set by Facebook.

2. Add Some Pictures

Once your page finishes its setup, you need to upload both profile and cover images. Don’t hold back when choosing your picture since it’s important to make a great first impression. Ensure that the photo aligns with your brand message and distinct from your competition.

But if you need to choose what to upload first, go for your profile image. After all, it will show up along with your business name when people search for you. When you engage with your customers, this picture also shows up.

If you’re already established as a business, your logo is the best choice. Otherwise, you should consider a well-taken image of your best products. It’s great for local businesses since customers will make the connection with ease.

Don’t put important image details in the corners of your image. The main reason is that Facebook will crop your image into a circle when showing it in ads and post. As for your cover image, try using a 400 by 150-pixel dimensions.

3. Explore Your Page

Your page is live, but it doesn’t have much in it. But don’t worry, you’ll get a prompt that would help you know some of the necessary features for your page. Clicking through the prompts will help you get a starting point on what to do unless you’re already aware of how Facebook pages work.

4. Make a Short Description

Once you set it up, a Facebook page needs more information to become more viable. It’s a great opportunity for you to let people know what your business is all about. You don’t need to elaborate on it since the optimal number of characters is at 155.

To start, click on the Add a Short Description link. You can start sharing the things your customers need to know. Make sure you’re as clear and as concise as you can.

You can check out this interesting post by SafetyChain to get a great example. They spell out what they are with a quick description and indicate what they offer. This level of information is what you need for your fan page.

5. Make Your Username

Your username is the information your customers need to find you on Facebook. It’s also known as the vanity URL, and its maximum length is 50 characters. But don’t maximize it since it will only hurt your reputation.

Your username should be something easy to type and remember. Your best bet is to use your business name or a shorter, more obvious variant of it. To set up your vanity URL, click on the Create a Username for Your Page to start.

Once you’re done, click on Create Username. A pop-up box will show you the links you can share to your users. This will drive them to connect with your business on both Facebook and the Facebook Messenger app.

6. Complete Your About Section

Don’t get tempted to leave out the details for a later time. You need to fill out your fields in your Facebook business page right on the get-go. Your potential customers will often go to Facebook to get more information about your business.

If they can’t find any information on your page, your customers will skip you. They will move on and find another place with more complete details. A good set of information is your contact details and business hours.

7. Start Engaging with Customers

You can start this by making your first post. Ensure that it’s something informative and interesting to your potential audience. You can invite your family and friends to like your page to help you reach more people.

If you have a website or a Twitter account, promote it there. Use all your channels and add “follow us” logos on your promotional materials. You can ask your customers to give you reviews on Facebook if you’re confident about your service.

Make Your Facebook Fan Page Today!

Setting up your own page isn’t the end of the entire process. It’s only the start since you need to optimize and promote it. You need to give time and effort to post interesting stuff and engage with your followers.

Why stop here? We’ve got more tips and guides for you to discover!

Do you need more career skills other than setting up a Facebook fan page, for example? Read our guide here and learn about the most important ones you need to improve on.