Standing Out From the Crowd: The Importance of Creating a Brand Identity for Any Size Company

According to surveys, nearly 80% of marketers say that branding is crucial to growing your business.

It doesn’t matter which industry you’re in, or how large or small your company is, you need to think about creating a brand identity.

If you’re not convinced that branding is important to your business, then keep reading to discover more. Here’s why it’s so important. Let’s go!

1. Developing Trust 

According to the Harvard Business Review, 64% of consumers say that sharing the values of a particular brand loyalty and trust.

Many consumers want to know who they’re buying products or services from. By promoting your brand in a professional manner, you can demonstrate to your target customer that you’re trustworthy.

According to Inc., trust is more important than price for today’s consumers.

Therefore, you can provide your customers with quality products at affordable prices. But, without a trustworthy brand, you’ll struggle.

2. Be Recognizable 

When you drive past McDonald’s you immediately recognize the famous logo. And also, when you spot someone with an iPhone, you’re in no doubt that it’s an Apple product.

Your brand needs to include a recognizable logo which sticks in the memory of your consumers. You need to produce a professionally designed logo which is unique to your business.

But also, your logo has to reflect the values of your business. For example, if you promote an eco-lifestyle, consider designing your logo green. 

3. Support Your Marketing

How can you advertise your products or services to your customers without a brand identity?

Every advertising agency will tell you to consider who your target audience actually is before you design your brand.

For example, if the demographics of your customer base is young and modern. Or rather, if you need to appeal to an older audience, you probably want to produce a classic brand logo.

When you have created your brand identity, you use it to support your other marketing efforts. For example, how to engage with your audience on social media. 

4. The Motivation for Your Employees

It is important for every business to attract and retain top-quality employees.

When you have a strong brand identity and workplace culture, you can more effectively motivate your employees.

People want to feel pride and inspiration working for your business. You’ll find that people who believe passionately in what they’re doing are more productive too.

5. Generate Revenue

When consumers purchase a product from your business, they’ll be able to refer you to their friends and families.

If they buy something from you but they can’t remember your name or logo, they probably won’t share it with someone else.

Your brand is an excellent tool for promoting yourself and expanding your business. 

Creating a Brand Identity

Now you know why it’s so important to think carefully when creating a brand identity. What are you waiting for?

Your business needs to start thinking about how you can develop your brand to promote your products and services more effectively.

If you want to find out more about how to promote your business online, check out our blog post on eCommerce marketing here.