Ecommerce Ease: How to Improve Your Ecommerce Marketing Efforts

Looking for the best eCommerce marketing tips?

Trying to make your online store a success?

If you operate an eCommerce store, you know that a huge part of winning the battle is marketing it well. While you may already be having some success with your eCommerce store, it’s important that you do as much as possible to master the marketing side of your business.

Below we’ll look at the easiest ways you can boost your eCommerce marketing efforts and get more sales.

1. Boost Your Upselling and Cross-selling Efforts

One of the best ways to market your products more successfully and to get more sales is to increase your upselling and cross-selling efforts. 

You can do this in a number of ways. A great way to start doing this is to recommend products to customers who are on your website, either when they’re in the shopping cart or when they’re browsing your store. You may want to suggest similar items, complementary items or upgrades.

Suggesting items can also work well when sending an email to a customer. Along with an email order confirmation, you may want to suggest a few items that they may be interested in.

The advantage of using cross-sells and upsells is that you’ll be maximizing the value of a customer who has already proven to be interested in your business.

2. Get Serious About Social Media

Social media is a great tool for promoting your business and it’s a free one at that, so if you’re not using it you may be missing out. Pinterest, Instagram, Facebook, and Twitter are some of the best social sites for promoting an eCommerce store and shouldn’t be ignored.

While you may have a few social media profiles and pages for your eCommerce site already, chances are that you’re not making the most of them. Make sure you not only have profiles on these sites but that you’re also posting regularly. Talk about your products in a down to earth way and post additional content that your ideal customer would love.

3. Start Using SEO Techniques

The secret weapon of some of the most profitable eCommerce stores is search engine optimization (SEO).

Using SEO tactics can help you get more organic traffic to your site from search engines. SEO consists of optimizing your site to make sure Google easily understands your site and its content. This allows them to send relevant visitors your way. These are people who are actively looking for products and keywords that your site ranks for.

SEO techniques consist of optimizing keywords, improving metadata, and adding more high-quality content to your site. Make sure you learn about SEO and start implementing the man techniques if you want to make sure your online store gets more customers.

4. Try Some Paid Online Ads

SEO is a great tool for increasing traffic to your site in the long term. However, if you want to get more visitors and sales immediately, you’ll probably want to use pay per click (PPC) advertising.

PPC ads are great because they can help you target your ideal visitor and can help your site appears on the first page of search results, even if your store is brand new. PPC platforms such as Google AdWords include extensive targeting features and powerful analytics tools, so using PPC can allow you to launch an ad campaign quickly and efficiently.

Make sure you give PPC advertising a try if you want to have the best chance of getting new customers quickly.

5. Build Your Email List

Retaining current customers is absolutely essential for building an online business and getting more sales. Previous customers will already know you and have your trust, making them more likely to purchase from you again without a lot of effort on your part.

Luckily, email marketing is particularly effective for getting current customers to come back to your store for a purchase. Make sure you’re attempting to add your customers to your list during your store’s check out process.

Once you have some emails, then make use of email list platforms and automation tools to reach out to the people on your list.

6. Launch Some Special Promotions

One of the best marketing strategies for stores of all kinds is to create special deals or promotions to attract customers.

Limited time events and offers can help to create a sense of urgency for shopping from your store. Promotions and discounts can also help to encourage customers to buy a product from you instead of a competing store.

Whether you’re creating promotions and deals for a special holiday, such as valentine’s day or Christmas, or you’re offering daily or weekly deals, promotions can be a great way to market your business and get some increased buzz.

However, remember to get the word out about your promotions using email and social media if you want to make the most of them.

7. Test, Analyze, and Optimize

One of the most important things you can to market your business successfully is to get into the habit of analyzing your marketing results and optimizing your efforts. eCommerce platforms and website builders will often give you access to a lot of data that can inform you about how well your store is doing and what may need to be improved.

Specialized analytics tools and monitoring tools can help you improve your eCommerce efforts and provide plenty of data to use when optimizing your site. For example, monitoring tools such as those available on can help you easily keep track of the prices and products featured at your store.

Work on the art of conversion rate optimization to make sure you’re being as effective as possible with every marketing tactic you do. Then cut out the excess and tweak endlessly to make sure you’re getting the highest conversion rates for the least amount of effort and investment.

Taking Your eCommerce Marketing Efforts to the Next Level

When trying to make your online store a success it’s crucial that you know how to use a few great eCommerce marketing techniques. Make sure you’re using the tips above if you want your online store to be as successful as possible and have more customers than it can handle in the coming months and years.

Need more tips for making your eCommerce business successful? Click here to see our full guide on building a successful online business.