The popularity of video can’t be overstated: experts expect that, in 2019, over 80% of all online content will be video. That means that businesses can’t expect to grow much further without implementing video marketing ideas into their channels.
Video marketing is one of the best ways to reach your audience as you can say a lot in a short amount of time. You can bring together music and visual content while an announcer (or voice-over) voices out all regularly written content.
If you haven’t already, the end of the year is a great time to launch a video campaign to end on a high note. If you’re at a loss of what kind of content to create, we’ve put together a quick list of stellar video ideas for small businesses.
5 Video Marketing Ideas to Boost Your Small Business
You won’t have to reinvent the wheel to make a statement at the end of the year. Here are a few ideas to get you started:
1. Announce Your Successes from the Past Year
Like a progress report, your small business can create a video to show your audience all the things your brand accomplished this past year.
Have you opened any new brick and mortar stores? Have you offered a new hit product or service? Have you improved your website? Did you reach a goal that’s been on the radar for a while? Let your followers in on your successes.
2. Give Customers a Shoutout and Prompt Them into Action
You can host a video to thank your customers for their continued support of your brand. You can also take the time to talk about new offers coming up, whether it’s a seasonal item or a new permanent offering.
Don’t forget to end with a call to action. Direct visitors to the new product or show them where they can sign up for company news.
3. Create a Video Brochure for Future Customers
Looking to nab new customers? Take all your website content and your paper pamphlets and make a video brochure introducing your brand. Here you can explore your brand culture and give a quick overview of all your offerings.
If it’s engaging enough, you can easily pull off company history, brand styling, and a product pitch in a five-minute video.
4. Create a Shareable, Meme-Worthy Clip
If you wanted to gain some attention without making a big fuss, you can always end the year on a high note with a short and humorous video. Think back on the year’s trends and memes and consider how you can contribute through your brand.
Something quick and shareable is the way to go, and the shorter the better. Think of something that could appear on social media and be shared with friends and family.
5. Talk up Your Plans for the Next Year
To get your audience excited and engaged in your brand, let them in on a little secret: use your video to unveil your big plans for the next year. Getting your audience buzzing ahead of any product release is sure to score extra sales.
When You’re Looking for That Specific Business
Any business can use trendy video marketing ideas to boost their following and secure sales since video is today’s hottest media.
And when you’re looking for a specific business to help you accomplish new feats, we’ve got just the website for you. Head over to the Find a Business That website to see business listings and get the latest industry tips and tricks!