Home ownership is on the rise and to that end, a projected 5.6 million new homes will change hands in 2019. Businesses are also experiencing rapid growth. Record-low unemployment rates and outstanding consumer confidence point towards a growing economy.
What does all that mean for you and your shed company?
Whether you’re helping build sheds on commercial properties for storage or in backyards for home improvement projects, there’s no limit to the amount of business you can drum up in today’s economy.
To help you take advantage of the opportunities out there, it’s imperative that your team invests in a digital marketing strategy.
To help you do that, here are five digital marketing tips you need to be using now.
1. Get Social
Social media is one of the best digital marketing tips mediums small businesses can use. Why? Social media is free and the potential to connect with targeted customers is immense.
Get on as many social media platforms that feel like a good fit for your brand as you can. Then, share stories that might interest homeowners and business owners interested in buying sheds.
These can be home improvement tips, storage tips, etc.
The more you share, the more likely you are to generate an audience and build leads.
Google fields billions of searches every day. The better your SEO (search engine optimization) strategy is, the more likely you’ll be to surface at the top of Google’s recommended websites for people searching within your niche.
SEO brings more visitors to your webpage and gives your company a competitive edge over other businesses.
3. A High-Quality Website
Most people inspect a company’s website before engaging with them. If your website is great, you have a better chance of converting customers. If your website is sloppy or non-existent, you’re losing money.
The good news is that it’s easier than ever to have an awesome website like the team at Best Sheds thanks to platforms like WordPress!
WordPress powers many of the most popular websites online. By taking advantage of plugins and an easy interface, you can have a website up and running in a few hours.
4. Start a Blog
If you want search engines to recommend your website, you need to produce lots of content for engines to crawl and share with searchers.
The best way to do that is to start a blog.
This is one of our favorite digital marketing tips because it’s easy and can be a lot of fun!
Start producing blog posts on topics your target audience might enjoy. When you’re done, share those posts on social media so you can also bolster your social feeds!
5. Build a Mailing List
Mailing lists are among the best digital marketing tools to have in your bag of tricks when it comes to getting conversions.
Get started with your mailing list by signing up for a service like Mail Chimp, Drip or a similar platform. Then, start asking people on your website and social media channels to subscribe for exclusive offers!
Wrapping Smart Digital Marketing Tips for a Shed Company
There you have it. These five digital marketing tips will maximize your online presence and help you find success in today’s bullish economy!
Try your hand at as many of our tips as you can to see which work best for your team!
For more of the best business building advice online, check out more of our content on Find a Business That today!