A lot of flowers don’t have much scent because growers breed for long stems and extended vase lives. Make your floral business thrive more like the flowers you grow, no matter how sweet they smell.
There are certain things you can do to improve your work as a florist. For instance, cutting the stems at an angle and changing water every other day can increase flowers’ lives. With the right steps, you can grow your business as well as you grow flowers.
Here’s what you should know about growing florist businesses.
Your Floral Business Needs a Website
If you’re wondering how to become a florist with a good customer base, you’ll need a good website first. Your online presence is a means of advertising your business.
Florist businesses need websites. Your website allows customers to learn information about your business, see some of your finest arrangements, and order online flowers.
Make sure your website is easy to navigate. It should look good and be functional on both computers and phones alike. View here as an example.
Use only high-quality pictures on your website. Create different galleries to show examples of what your florist business can do.
To boost results, use SEO terms that are popular in the floral industry. Because your business is tied to your location, use local SEO to gain nearby customers.
Get On Social Media
Social media is an essential part of advertising your business and gaining loyal customers. The goal is to accumulate and engage as many followers as you can on social media.
Don’t limit yourself to a single platform. Make pages on Twitter, Instagram, and Facebook. Don’t forget about YouTube.
Make sure the username you choose (@yourfloralbusiness) is the same across all platforms. That way, if someone tags you on 1 platform and shares it onto another, you’ll automatically be tagged in both posts.
Once again: share pictures of quality on your social media accounts to showcase your best work.
Go For Google
Google can make or break your floral business. The goal is to show up as high as you can in Google search results.
Make a Google My Business listing. Not only is it free, but it lets you show up in local searches and on Google Maps. That way, when people near your location search for local florists, your business will come up.
The more positive reviews you get, the more your rank will increase in Google searches.
Join a Wire Service
If you’re wondering how to run a business in the floral industry, this tip could really help you.
Some floral business plans include joining wire services like 1-800-Flowers, Teleflora, BloomNet, or FTD. These wire services send you orders to fulfill, thereby increasing your business.
You’ll have to pay fees to join a wire service. They’re either monthly or yearly fees.
Sometimes, it doesn’t make much business sense to join a wire service. However, if you could use the additional revenue, it’s something worth considering.
Grow Your Floral Business
According to the Society of American Florists, florists grow over 250 million roses for Valentine’s Day. Make your floral business thrive during all seasons with these tips.
People spend over $2 million on flowers for Valentine’s Day alone. Imagine how much you’ll make from weddings, funerals, and other events. It all adds up.
Make a positive decision and investigate your business resources. You’ll be shocked by what you’ll find.