5 Simple Ways New Roofing Companies Can Generate Leads and Make a Name for Themselves

As a result of storm-related damage and a higher demand for new home construction, roofing contractors have enjoyed four years of increased sales.

This is good news if you’ve recently started a roofing business of your own. But that doesn’t mean the leads will start pouring in automatically.

Like any new business, you’ll need to take measures to get your name out there and start attracting business. Let’s go over five ways to start attracting roofing leads.

1. Create a Website

Today, businesses absolutely must have an online presence. There’s really no way around it.

Creating a website may seem daunting, but there are ways to simplify the process. Look into online programs that allow you to create a site yourself. They’re easy to use and affordable.

You could also opt to have a web developer create a small website. Keep it basic at first in order to lower the cost.

Make sure you include all your contact information, areas you service, and a list of everything you can provide clients.

2. Local Listings

To help increase the chance of getting found when someone searches for local roofers, you need to list your business in online directories.

As a starting point, claim your Google My Business listing. This will help you show up for local searches and also allows customers to post reviews. These reviews are important for generating new business.

You should also create listings in Yelp, Bing and Angie’s List. When doing so, make sure all your information is correct and consistent.

3. Use the Power of Social Media

New businesses can’t afford to ignore social media. It’s free and can expose you to a large number of people in a short amount of time.

Start a Facebook business page first. Include photos of your team, contact information, and link to your website. When you get your first review, make sure you place it on your page.

You can also opt to spend a little money and run a Facebook roofing advertisement to generate business.

4. Join Your Local Chamber of Commerce

As a new organization, you need to get involved in the business community. Doing so will help you network with other business owners, vendors, and potential clients.

This is especially important if you provide commercial roofing services. Other business owners may have a need for your services at some point.

Forming a solid local network will help spread your business reputation and increase the chances of getting new clients.

5. Direct Mail Marketing

When thinking about your marketing strategy, it doesn’t hurt to go old-school. Consider a direct mail campaign to reach local customers.

Have a print advertisement created and send it to homes in your area. Since you’re a new business, you should probably offer a first-time customer discount to help attract business.

Getting Roofing Leads is Easier Than You Thought

As a new business owner, you have a lot to think about. This includes how to market yourself and attract new roofing leads.

If this seems overwhelming, don’t worry. Follow the tips discussed above and start getting your name out there.

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