Google Ads is one of the best forms of marketing on offer. But if you don’t have any experience with Google Ads you run the risk of losing a lot of money.
With that being said, you’ll be pleased to know that there are a few things you can do to turn the odds in your favor.
Keep reading and I’ll provide you with a complete guide on how to use Google Ads. If you read this entire guide, you’ll know what it takes to make money, when running Google Ad campaigns.
Let’s begin!
The Different Kinds of Google Ads
The first thing you need to be aware of is that there are many different kinds of Google Ads.
A lot of people associate Google Ads with just Google Search Ads. But there are many other ad formats you can take advantage of. For instance, you can run Display Ads. You can also run YouTube Ads. There’s even the option of running Shopping Ads.
Now the format you pick for your marketing campaign will depend on what your goals are. If you want to focus on branding, then Display Ad campaigns and YouTube campaigns can be a good idea. But if you want to generate a return on investment (ROI) very quickly, then Search Ads can be a brilliant option.
With all of that being said, we’re going to explore the different options on offer and how you can get results with each format.
Search Ads
If you’ve ever performed a Google search, there is a good chance you have come across a Search Ad. Search Ads are typically the ads you see at the top of the search listings. When you run search ads, you will have to pay each time someone decides to click on your website link.
You target your ads based on keyword selection. For instance, suppose you want to run a search ad campaign. You will need to pick the keywords you want to trigger your ad.
Once you have some experience with Google Ads, you can make use of some of the more technical targeting options. You can use Broad Match targeting or even Phrase Match targeting.
You may even want to experiment with the different kinds of search ads that are on offer. You might run ‘Call only’ ads. You might even experiment with Responsive Search Ads.
Display Ads
There’s also the option of running Display Ads. This ad form is typically an ad that is comprised of an image. When you visit a site, you’ll tend to see some banner ads. These are display ads.
Display ads can be a great way to quickly build some recognition for your brand. If you want to get results with Display Ads it can sometimes be quite hard. You need to learn how to create engaging ads.
After all, with this ad format, you’re not marketing to people, when they’re actively searching for something. Rather your marketing to them as they’re browsing the internet. If you want people to stop browsing the site they’re on and click on your ad, your ad needs to be very compelling. The targeting options are also quite good for display ads.
It takes a lot of time to learn how to create compelling ads. But you can speed up the learning process by studying what others are doing.
If you come across ads that have drawn your attention, you need to study them. You should think about how these ads have managed to get your attention. Is there something about them that makes you want to click on them?
If you study enough ads, you will eventually learn what makes an ad worthy of being clicked on. You can then use this knowledge to create better ads for your own campaigns.
YouTube Ads
There’s also the option of creating ads for the YouTube platform. YouTube’s a great platform to work with because it generally faces a lot less competition than what you’d otherwise expect. This is because there is the barrier to entry associated with creating a video. Not a lot of people like to create video content and so this means there’s a lot less competition.
As mentioned, it can help to study other ad campaigns to learn what makes an effective video ad. If you’ve used YouTube, you have probably experienced that people can skip the ad after a short period of time. You need to, therefore, make the most out of this short period of time if you want to keep people engaged.
Targeting can help improve the odds that people are going to be interested in what you have to say. If your ads are shown to the right people, it will ensure that they find your marketing relevant.
This will, therefore, lead to them being more likely to click on your ad and then engage with your landing page. If you want to make things super technical you might want to consider using Geofencing. If you’d like to learn more about how this works, visit this website.
Testing and Why It’s Important
Testing is also a good idea if you’re going to be running ad campaigns.
If you’re running ad campaigns it’s hard to work out what is going to produce results. With the help of testing, you can take a step by step approach to creating ads.
You can keep an eye on what is producing results. If there is an ad that isn’t producing results, you might want to test another version of it. Then if this ad produces results, you can test further until you have a great ad on your hands. This process can be quite hard so you might need to hire a marketing company to help you with this.
Do You Know How to Use Google Ads?
Using Google Ads isn’t easy. But if you can figure out how everything works you’ll be able to make an impressive return on investment.
After reading this post you should now know more about how to use Google Ads. You have a wide number of platforms you can make use of. You don’t have to stick to just one. There’s nothing wrong with experimenting until you find an option that works for you.
Remember to test your ads. Creating good ads is not easy. But a step by step testing process should make things a heck of a lot easier for you.
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