No matter the kind of stuff that you’re into or how long you’ve been interested in the kinky community, eventually, everyone finds themselves heading online to connect with others and get more information on the lifestyle in general.
If you’re an adult product company, we know that you want those people to end up on your website, filling their digital shopping carts with all of your goodies.
But understanding how to promote your business online requires tons of work, tweaking, and dedication.
Use this post as a jumping-off point to learn the most important things you need to start doing now in order to grow your adult product company and increase your standing in the search engine rankings.
1. Feature Reviews on Your Website
If you want to learn how to promote your business online successfully, you’ll need to make online reviews a large part of your overall marketing strategy.
This is especially important for adult businesses, as toys and costumes can quickly get expensive — and not all of them are as, well, “effective” as users might hope.
They also want to know how these products hold up during play, especially if they’re into the rougher stuff.
Plus, featuring online reviews of an adult product helps to make your website visitors more comfortable with making a purchase.
Potential customers feel much like much less of a “freak” knowing that several other people are interested in the same kinks that they are, and have purchased products relating to them.
This makes them much more likely to buy.
Finally, featuring online reviews on your website helps to promote a sense of transparency, which is incredibly important to the modern consumer.
2. Start a Sexy Blog
One of the best ways to market online is to start a blog relating to your adult toy company.
First of all, starting a blog will help you to rank higher in the search engine results of people who are searching for adult products online. You can include keywords, images, and even internal and external links seamlessly in your content.
A blog also gives you the chance to prove your expertise within the adult industry.
You can write sexy stories, feature advice columns from big names in the industry, or even create guides to kinks and consent that will help everyone to play safely.
Plus, blog posts are also incredibly easy to share on your social media account. This is an awesome way for you to get your content in front of a new audience.
Finally, blogging gives you a way to interact with your market directly, in the comments section. Not only is this an awesome way to get to know your market and what they want, it also helps you to rise in the search engine rankings.
Just make sure that you include your own blog’s link in your comment signature.
3. Create Tutorial Videos
Another one of the most effective ways to advertise online?
Create tutorial videos.
Now, especially within the adult industry, it can be easy to create x-rated videos. But the truth is that there’s no need for nudity or anything else when you’re looking to make a video to show customers how a product is used.
You can test the products on your hand or even on a hard surface.
These videos will help users to understand how to operate the toys, as well as show them the different features and settings that certain toys offer.
Plus, you can also explain how to properly clean and care for toys.
Another excellent way to help ensure that your customers find exactly what they’re looking for?
Install a chatbot on your website, which acts as a kind of digital sales representative.
Users can type in questions, preferences, and anything else they might need.
To learn more about how a chatbot for an adult product website works, check out the DDLG World website.
4. Write an Adult Newsletter
Last but certainly not least, consider creating an adult e-newsletter that users can easily sign up to receive on your website.
To further entice people to sign up, consider offering a percentage discount off of a future purchase.
An e-newsletter is an incredibly fun and effective way to let your market know about new products you have in stock, upcoming sales, and even in-store/community events.
Plus, it also helps you to keep up with your leads. Even if someone didn’t end up making a purchase the first time that they visited your website?
Once you have their email address, you can re-market to them again in the future.
Plus, you can include internal links to your website in your newsletters, which will help you to grow in the search engine results.
Finally, you can use the analytics found in email tracking tools to figure out when the best time to send out an email is. You can also check out your average opening rate, the number of people who have subscribed/unsubscribed, and much more.
Marketing an Adult Product Online with Professional SEO Services
We hope this post has taught you just a few of the many ways in which you can successfully market an adult product business online.
From creating a blog or e-newsletter to featuring client reviews on your website, there’s truly no limit to how much online marketing can grow your brand.
Of course, we know that sometimes, you just don’t have the time to do it all on your own.
If you’re looking to connect with the top digital marketing assistance in your area, use our online business database to help you find it.
Then, bookmark our business blog for access to even more tips and tricks about website optimization, digital marketing, and much more.