It’s no secret that content is big in the world of marketing. After all, Bill Gates once famously quipped, “Content Is King” – and for good reason!
In the Internet age, there’s no better way to make your company known than through content. In fact, 72% of marketers claim that content creation was most effective for SEO.
The better news? There are all kinds of content that businesses can create!
Nowadays, social media content and video content dominate. But that doesn’t mean business owners should overlook their company blog.
Content marketing blogs still carry significant weight. If you still haven’t implemented one, here are 8 reasons why you should!
1. Build Brand Awareness
Did you know that only 71% of small businesses have a website? That leaves over a quarter of small businesses in the dark. Is your business one of them?
Some businesses have a solid client base and feel it’s unnecessary to have a website. But a website does more than put your products and services out there online.
Brand awareness is key to every buyer’s decision. When a consumer purchases a product or service from you, they’re buying into your brand. So, how do you get people to your website in the first place?
A blog filled with content can rack up your website traffic numbers. There are many SEO practices you can implement in your blog content. These practices include using keywords, building links, and posting informative and engaging content.
All these can bring more people and prospective buyers to your website. In turn, this can generate more leads. This is ultimately how content marketing works.
If most people don’t know about your business, it’s time to change that by creating a website, as well as a blog. Those looking to kick-start their blogs should view here and learn all the must-know basics.
2. Exemplify Your Expertise
Consumers want to feel that they can trust the brands that they buy into. Blogs are a great way to build more trust with current and future customers. And the content you publish on them can demonstrate how much of an expert you are in your industry.
Content marketing blogs need to strike a healthy balance between quality and quantity. You should post regularly and build a trove of information your viewers will find useful.
At the same time, the best content marketing is top-notch and innovative. By hitting all of these marks, you’ll not only build trust with your customer base. You’ll also establish yourself as an expert in your field that people will turn to.
You’ll be able to tell how well people receive your blog by analyzing your website data. You’ll also be able to tell based on how many comments you receive in response to your blog posts. High traffic numbers and commentary in response to your posts are good signs!
3. Dominate the Search Engines
We’ve briefly touched on SEO and what it can do for your website traffic. But here’s another reason why SEO is crucial to content marketing:
People search online for products and services more than ever. With a simple keyword search, you can find listings for certain products and services. But consumers aren’t going to waste time delving deep into the search engine pages.
Nobody wants their business to get lost in the sea of search engine listings. You want your business to show up at the top, and content marketing blogs can help with that.
Search engines continually rank websites higher if they’re up-to-date, relevant, and buzz-worthy. In other words, the more well-received your blog is, the better Google will reward it.
4. Nurture Customer Relationships
Once your blog takes off, it will often be the first impression new customers get of your business. Great first impressions are key to securing new leads. They also help to forge lasting relationships with returning customers.
Informative and useful content is only the half of it. The best content marketing on blogs is conversational, friendly, and full of personality.
You’re probably all these things when you engage with customers in person or over the phone. You’re not able to speak with people in person over a computer. But you can show off your personality and make a great first impression just by the tone and wording of your blog.
After every post, invite your readers to comment with their questions or feedback. Better yet – ask them interesting (and relevant) questions.
Nurturing these relationships through your blog. Your customers will keep coming back for more!
5. Spread the Word
The first step to creating the best blog content is making sure it’s chock full of useful and fresh information. Once your readers agree that it’s worthwhile, they’re more likely to share it with the people they know!
Creating shareable content is a true value in the age of social media. With social media networks, it’s easier than ever to share content and spread the word.
Your brand awareness can only go up when people share your blog content on the social networks. And who knows? You may end up creating a blog post that goes viral and becomes a major hit in ways you never imagined!
Content Marketing Blogs Still Reign
Having an online presence in this day and age is pertinent to businesses of any size. Without an online presence, it’s harder to make your company’s voice heard and to keep up with the competition.
Don’t settle with an ordinary website or social media page. Content marketing blogs are helping the vast majority of businesses. And they can certainly help yours!
Put your brand on the map by developing a reputable blog with industry-leading content. For more information on how to better develop your brand, check out these 7 strategies!