The 8 Best Marketing Tools All Startups Need

If you own a startup company, you’ll need a stellar marketing plan in order to stand out from the rest. After all, how will anyone find out about your products or services without the proper website marketing tools? They won’t!

But which tools are the most useful when you’re first starting out? And which are the best for your company’s unique marketing needs?

Keep reading to find out. We’re reviewing the eight best marketing tools that every startup needs to use for success. Let’s get started!

1. MailChimp

Email marketing is still an important and effective marketing strategy. It keeps customers in the know, gets them access to promotions, and it’s inexpensive. For new startups, it’s one of the best digital marketing tools to help kickstart success.

MailChimp is a simple, current way to implement email marketing. It’s free when you’re first starting out and have less than two thousand subscribers. And after that, plans start at ten dollars per month- with unlimited emails included.

This company has been around for almost twenty years, long before email marketing became popular. They’ve stood the test of time for a reason, with easy-to-use features and self-service support options as well.

2. HubSpot

If you’re looking for marketing tools that can do it all, take a look at HubSpot. They offer an all-in-one software that provides help and support with:

  • Website design
  • Emails
  • SEO
  • Blogging
  • Social media
  • CTA’s
  • Analytics

For startups, this information is invaluable. HubSpot has all the assistance you need in one tidy package.

This will save you time. And, as they say… time is money!

3. Google Tools

Google Analytics is a free and useful tool that deserves integration into your marketing strategy from day one. It’s easy to set up in a few minutes and provides invaluable feedback.

Although some may consider Google Analytics to be a traffic tool, it’s much more than that. It can be one of the most effective marketing tools at your disposal if you know how to use it.

For example, if you can see exactly where your website traffic is coming from, it can clue you into which of your marketing strategies are working and which are not. From there, you can adjust your focuses where necessary. The sooner you begin to gather this type of data, the more successful each of your marketing platforms will be.

4. Marketo

Marketo is quite similar to HubSpot in that they are both online marketing tools that advertise themselves as one-stop shops. But how are they different? And which one is right for your startup?

The main difference is that Marketo is more focused around B2B (business to business) marketing, while HubSpot is better for B2C (business to consumer) marketing. So, the best choice for you is dependant on which type of marketing you would like to hone in on.

5. Trello

If you’re new to content marketing, Trello might appear to be yet another social network that’s surfaced out of nowhere. But, in reality, Trello is an excellent tool that can help you stay organized when managing projects, and will help you stay connected with your startup’s team.

Platforms like Trello are a more effective form of inter-office communication than email because they keep things ultra clear. For example, if you write a blog post for your website, you can share the post on Trello and get feedback and edits from your team members in real time. If you used an email blast, feedback might get lost in forgotten “reply all’s”.

6. WordPress

WordPress is a failsafe option when it comes to web design and blogging. It’s a web-based software, so all you need is a web host for installation.

Whether you’re building the webpage for your startup from the ground up, or you’re simply interested in adding a blog, WordPress can work for you. It’s easy to use and gives you complete back-end control of your design and content.

7. Hootsuite

If you think you can market a startup without using social media, think again. With over two billion social media users worldwide, it’s a marketing platform that you can’t afford to miss out on.

Hootsuite makes social media simple. For example, it offers options like advanced post scheduling, potential influencer identification, and a dashboard that allows you to reply to comments across all of your individual platforms.

This tool is great because it makes social media way less overwhelming for new business owners and users. With Hootsuite, you’ll be able to set up accounts on more than thirty platforms and manage them all in one place.

8. Optimizely

Have you ever heard of A/B testing? It’s a technique that involves testing two versions of an app or website to see which is more successful.

Optimizely allows you to implement this type of testing for your startup. This way, you can make informed, empowered decisions, instead of relying on trial-and-error. This will enhance your users’ experience and get your startup on track for success.

Why These Are the Best Marketing Tools for Startups

The eight marketing tools above are valuable for startups because they are affordable and they cover all the bases. They also offer handy insights that will affect your company’s marketing journey for the entirety of its existence.

Because there are so many startups in the market these days, optimizing each and every platform possible guarantees the best chance of survival. These tools offer quick, simple marketing solutions that are perfect for just that.

Want More Help?

Still feeling a little lost? If you’re hankering for more guidance than just a website marketing tool or two, enlist the professional help of a marketing agency.

These companies, like JSA Interactive, are invaluable when you’re first starting out. A marketing agency will guide you in all the right directions to get your startup off the ground with the most momentum possible.

Wrapping Up

Digital marketing tools are an excellent way to form and track new marketing strategies. They keep things organized, promote proper inter-team communication, and help your startup to stand out from the rest.

Just remember to review each option carefully and to choose the best marketing tools for your company’s unique needs. And, if you need some extra help, enlist the assistance of a professional marketing agency.

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