Are you looking for a creative and unexpected way to better connect with your clients and beef up your branding strategy in the process?
If so, then you should look no further than your product packaging.
In this post, we’re sharing with you four of the many reasons why quality packaging can make such a difference to your marketing and branding strategy.
We’ll also let you know how it can help you to keep your clients happy — and coming back.
Read on to learn why the right packaging products can help you to sell more and grow your business as a whole.
1. It Shows Commitment to Quality
Be honest with yourself.
When you’re excited to buy a product — especially if you choose to buy it online — you wait anxiously for its delivery. You refresh the tracking history an insane number of times.
You’ve even already planned exactly what you’re going to do with the product you ordered.
However, when it actually arrives?
It comes in a worn down, ratty old box. In fact, you’re not even sure if that’s actually your package when you see it sitting on your doorstep.
You thought that you were buying from a reputable and luxury brand.
However, the packaging certainly doesn’t seem to express that. You’re disappointed. And you’re probably not too interested in doing business with this company again in the future.
This definitely doesn’t suggest that they take pride in their products. Instead, it says that this company just wants to get out as cheaply as possible.
This isn’t a scenario that you want to get into. Instead, think about how choosing the right kind of quality packaging can help you to express a pride in your brand.
2. It’s a Branding Opportunity
Do you feel like no one even knows that your company exists?
Have you worked hard to create an epic new logo design? Have you had a customized font created to help you to better connect with your target market?
Do you just feel like you’re not taking proper advantage of the serious advertising real estate that your packaging offers?
If so, then it’s time to invest in customized packaging to help you to increase your overall brand recognition.
In addition to making sure people can recognize your name and company logo, understand that you can also use the packaging to let people know about upcoming sales.
After all — you have the space, so why not use all of it?
For more info about how to build your brand and promote it no matter where you are, be sure that you check out the Smash Brand website.
3. It’s a Chance to Personalize
Do you worry that your brand is struggling to make a personal connection with the clients who buy from you?
If so, the right brand packaging will likely be able to help.
So, what’s the secret?
Personalization.
This means that you can include a hand-written — or typed — note with the client’s name on it, thanking them for their purchase. You could even include a customized package with the client’s initials on the box itself.
First of all, this is an amazing way to ensure that your customers feel valued. It will do wonders when it comes to encouraging brand loyalty and making people repeat customers.
Additionally, it’s an awesome way to encourage your clients to share your packaging on social media.
Your customized retail packaging may even make its way to an unboxing video!
Especially if it’s picked up by a popular YouTube account, you could get serious advertising bang for your buck.
4. It Protects Your Products
Of course, another reason why quality packaging is such an essential part of your overall branding strategy?
Because it helps to ensure that your products arrive safely — and in one piece — at their destination.
After all, your customers won’t think much of your brand if they’ve paid for an item that’s been broken in the shipping process. Yes, this is true even if the item was damaged by the postal service.
And, since we all know that not every delivery service is not as careful as they should be, the right packaging for products can help to guard against those drops and mishandling of packages.
Additionally, the right packaging can also keep your products fresh.
This is especially crucial if you’re shipping perishable items, like food or fresh flowers.
There are all kinds of custom food packaging options available to you. Your company might include branded ice packs that customers can use and reuse.
You could also invest in reusable and insulated branded packaging. That way, after your customers get their orders, they can take the package to work every day as a lunchbox.
Talk about a cost-effective form of advertising!
Ready to Invest in Quality Packaging?
We hope that this post has helped you to better understand the serious value — and brand-building — that usually comes alongside quality packaging.
No matter what you’re shipping, or who you’re shipping it to, you want your packaging to be an awesome representation of your brand as a whole.
Of course, in order to make that happen, you need to work with packaging professionals that you can rely on.
Looking for custom retail packaging businesses in your area?
Use our business database to connect with them.
Then, be sure to keep on checking back with our blog for the latest tips and tricks for all things business.