To attract new clients, it is imperative to have a great website. Did you know that nearly 75 percent of people take action after visiting lawyer websites?
A staggering 96 percent of consumers use a search engine to seek legal advice. 74 percent of these people contact a law office after an online search.
With these statistics in mind, it is time to invest in your website. Read on to explore strategies for creating one of the best lawyer websites on the internet.
1) The Best Lawyer Websites Feature Great Content
Compelling content is one of the most effective methods to drive traffic to your website. Published articles require search engine optimization (SEO). SEO increases the likelihood that a prospective client finds your website when using a search engine.
In terms of design, you should direct browsers to the blog via the navigation pane. Another way is to feature a monthly blog on the main page.
There are a few rules of thumb to consider when developing content for lawyer websites. First, post legal content frequently to stay fresh in people’s minds.
The second step is to feature headlines that grab a reader’s attention. SEO services ensure articles use popular keywords that are easy to rank for. Great content provides the firm’s lawyers to demonstrate their expertise.
2) Mobile Compatibility
In the digital age, many people access the internet using a mobile device. In fact, roughly 50 percent of web traffic comes from smartphone users. The days of desktop browsing are fading fast.
This new reality means that your website needs to be compatible with mobile devices. Your website needs a responsive web design tailored to multiple screen sizes.
Otherwise, users will need to zoom in and out to browse the page. This is a sure-fire way to send prospective clients off to another mobile-friendly website.
3) Contact Information Front and Center
The last thing you want is clients searching the website for a phone number. Users should be able to identify the firm’s contact information in one-click or less.
Many websites feature a phone number and e-mail address on the main page. Others offer a contact link in the navigation pane. Either option is acceptable so long as it is easy for visitors to track down.
4) Emphasize Legal Specializations
This is another thing that the best lawyer websites put on the main page. By emphasizing specializations, you are telling prospective clients where the expertise lies.
Like contact information, areas of practice need to be accessible within one-click. The navigation pane is an acceptable avenue to direct visitors. For example, clients should be able to find abogados divorcio without much effort.
Once visitors find a specialized landing page, it should provide details. This information needs to include the firm’s history in this area, which fields lawyers practice in, and commonly litigated cases.
Creating One of the Best Lawyer Websites – Wrapping It Up
Clearly, there is a compelling case that good lawyer websites result in new clientele. The best way to get there is with effective web design.
Factors like mobile compatibility and ease of use are critical. If you enjoyed this article, please check out our blog for other great pieces on business resources.