In business, it doesn’t always matter how necessary your product or service is. Sometimes, it doesn’t even matter how amazing the product or service is.
What matters most is that people know about and trust your business. Which is why marketing is such an important part of owning a business.
Even those businesses that seem like customers would be flocking to them because the need is so high. One industry that comes to mind is the security alarm business.
According to the FBI, property crime has been declining but violent crime has increased.
You’d think that would make people come running for extra security. But it hasn’t.
You need to do more.
With that in mind, here are seven pieces of marketing advice to help your security alarm business grow.
1. The Best Marketing Advice I Can Share Is To Always Listen To Your Customers
There are two reasons why a business will always succeed if they listen carefully to their customers. This is a marketing tip even seasoned business professionals sometimes forget to use.
First off, if you listen to your customer, they will tell you exactly what they want. And as we all know, if you build it, customers will come.
Deliver the types of services your customers are looking for and you’ll find yourself very busy.
The second reason you should always listen to your customers is that very often, they will tell you exactly why they shouldn’t be your customers.
Some customers are going to waste your time. They’ll refuse to pay for your services and they’ll complain about everything.
But they’ll often drop clues before you start working with them that they’ll be problematic. Listen more carefully and you’ll learn which customers will be your bread and butter and which customers will be the bane of your existence.
2. Blog To Showcase Your Expertise
When it comes to security, getting your customers to trust that your security business will keep their home or business safe is your number one priority.
That’s why experts sharing internet marketing tips will always tell you to start your own blog.
That way, you have an opportunity to show that you’re an expert in your field. Not only that, but blogs are a great way to educate your customers about your business.
Content is king on the internet so it’s not just your customers who will start to take notice. Google loves rewarding websites for adding new content by placing them higher in the rankings.
Remember to use relevant keywords and internal links within each article. Use external links that boost up your credibility.
Look into writing a guest post for an influencer.
Aim to write a new blog article at least every week or two.
3. Create Your Own Event
Two-thirds of Americans don’t even feel safe in their own home. Yet, very few Americans are doing much to help them feel safer.
One incredibly powerful marketing tip is to create your own event on the topic of safety awareness.
Not only will you further showcase your expertise in the area of safety, it’s a great way to tell people about your business in a way that’s informative rather than pushy.
You can create the event online, do it over the phone, or invite people to your office or another location. It’s an easy way to get in front of an audience of potential customers.
4. Send A Weekly Email
One of the easiest marketing tricks is to send a weekly email. Weekly emails also have a great ROI (return on investment).
Setting it up is also easy and you’ll only have to do it one time. After that, all your email addresses are saved for you automatically. All you have to do is write the content.
If you’re looking for ideas, answer questions that customers often ask. Feature your favorite security products. Look at your competitor’s sites or sites like this one about Alarm Liquidators for ideas.
You can even set it up on your website so that you can easily capture email addresses.
You can also entice people to sign up by offering them some sort of a discount or a free PDF.
Sending out your email once a week will keep your customers and readers aware of your business and informed without overwhelming them with too many emails.
5. Become A Leader Of An Organization
Don’t be afraid to put yourself out there. Especially if you’re in the security business, it’s important to let people know who you are and what you do.
If you need marketing help, don’t just focus on getting help for online marketing efforts. Look around to see where you can market your business in the real world.
Join an organization. It doesn’t have to be a networking group, but it can be.
You can join whatever type of group you feel you’d enjoy belonging to. But once you join, seek to become a leader.
This is a great way for people to get to know you and your leadership skills. It’s also a perfect situation to build and gain trust, which makes it easier for those in the group to feel comfortable referring you to friends and family members.
6. Form Alliances With Complimentary Businesses
Search out similar but non-competing businesses and form alliances with them. It’s a great opportunity to share marketing ideas with one another.
You can also create a marketing package jointly. You can even place links to each other’s websites on your own site.
The more people and business you have out there to provide you with marketing help, the more success you’ll have in business.
Build up your support systems both on and offline as much and as often as you can.
7. Brand Yourself
No matter what business you’re in, you have to separate yourself from your competition. But with so many competing businesses out there, it can seem nearly impossible to figure out how to do that.
If you take the time to sit down and figure out what makes you and your business different and therefore better from the rest of them, you’ll end up with tons of marketing ideas you can use.
Always Be Learning
Remember that not every piece of marketing advice is going to work for your business. Take what resonates with you and leave the rest.
And never stop learning. Look for ways to improve your marketing. Learn about the latest marketing strategies.
Our site is dedicated to helping businesses and consumers prosper. Our consumer section offers great advice to help you accomplish any task.
Our business resource section can help your business grow and succeed, so keep coming back to read our latest articles.