Having your own business is a feat in itself. Not only are you the boss but you’re in control of the day-to-day operations.
Who wouldn’t want that?
But it doesn’t come without some challenges. Planning to have your own business sounds a lot more fun than actually putting in the work to do so.
And once you’ve hit your stride, growing your home renovation company can seem impossible. Gaining new customers becomes a chore and you might even lose interest in your business.
Before you hit that wall, let’s go over some ways to effectively grow your business without losing your mind. Ready to find out?
Let’s get into it!
A lot of the time, customers call when you’re out of office. They want a quote right and there but when you’re unavailable to answer the phone, they’ll go elsewhere.
Instead of losing out on customers who call at odd hours, send business calls to your cell phone. This way, you’ll be able to answer from home.
When it comes to emails and social media messages, have an automated message that’ll state you’ll get back to them within 24 hours. Then they’ll know they’ll be receiving a response.
How will people know about your business if you haven’t made an effort to market yourself? When it comes to home renovation companies, local marketing is the way to go.
Make sure your address, phone number, and business hours can be searched for online. If it can’t, don’t expect to be contacted.
Expand your horizons by listing your business on a renovation search engine. It’s a third-party website that lists local contractors in that customer’s area.
Charge What You’re Worth
It may be tempting to slash prices to compete with the competition. But this can make potential customers wary.
When it comes to any kind of home renovation, there’s plenty of horror stories told by homeowners. They want companies that are reliable and will do what they promise.
Keep your prices honest and the rest will follow.
Network with Others
Instead of trying to do it all, don’t be afraid to team up with other like-minded business owners. Starting out, you may strictly only do home renovation. That means you won’t touch the landscape.
If you know your customer is wanting a yard makeover, offer a referral to a business owner you know. Now the customer won’t have to worry about researching landscapers.
As for you benefitting from it, the other business owner will be happy to return the favor. If they have a client looking for a renovation, you’ll be the first on their list.
Have Great Customer Service
When it comes to any type of work done on a person’s home, they want to know all the details. Instead of beating around the bush, be open and honest about what needs to be done and how much it’ll cost.
If they have questions, answer them. If you discover something alarming while doing the renovation, quickly communicate it to the homeowner.
Having great communication will ensure you keep a good customer base.
Wrapping Up on Growing Your Home Renovation Company
Running a business isn’t easy. For when you need advice, check out our business resources category!