Are you tired of unsuccessful marketing campaigns and ineffective marketing tips?
Don’t give up yet. These elegant direct mail marketing ideas will help you drive sales.
Direct mail marketing is really about connecting with customers. It’s not about sending as much as possible or using fancy gimmicks. Your goal isn’t to spam people, it’s to drive sales.
So many clever idea articles are just based on playing with ideas. They don’t work a lot of the time.
This article shows you five practical direct mail marketing ideas that get more people to actually open your mail and respond in the way you want.
The Best Direct Mail Marketing Ideas
There are plenty of direct mail marketing ideas you can employ. Let’s start with the following:
1. Lead the Recipient to the Sale
People don’t treat physical mail the same way they treat digital messages. We look at a paper letter in a different way, and we often give it more time. Use this opportunity to provide more information.
This is extra important when you’re looking to close sales and not just establish contact. So include all information the recipient may need to take the action you desire.
Don’t forget to keep it centered around the customer. Focus on the convenience, quality, value, and other benefits of your offer. Other features are not central.
Include a few different options for the customer to respond to your mail. Some people like to respond by email, others through your website or over the phone.
Make it easy for them regardless of preferred method. Because good results hinge on the response.
Using a mail-forwarding service like Forward Nevada can help make your physical mail response sequence easier.
2. Keep a High-Quality Mailing List
The rule of quality over quantity is paramount to your mailing list. You’ll waste a lot of money producing and sending mail that never gets read.
Keep your list up to date and get rid of duplicate entries, people on do-not-mail lists, and undeliverable addresses.
Each year, many millions of Americans change their addresses. Keep your lists up to date or you risk a lot of undeliverable mail.
3. Think BIG
Think about how your delivered direct marketing mail will look in a mailbox or a pile of other mail. Does it stand out? It should.
Grab your recipient’s attention with oversized envelopes or cards. They will stand out, get more attention, and thus a higher rate of conversion.
This concept holds many effective direct mail marketing ideas in one.
Using bold colors and eye-grabbing typography will help your mail get even more attention and reading time.
Even if you go with a smaller, simpler piece of mail, consider thicker paper. It will still stand out with a more important look and feel than other mail.
4. Make Your Envelopes Lumpy
If you really want to seize your recipient’s attention, lumpy mail is the way to go.
Not only does it stand out, it also hints at something nice. People won’t chuck an unopened envelope in the trash if there’s clearly something inside it. You’re almost guaranteed that they’ll open your mail.
They’ll be curious about what’s inside, and assume that it could be something nice. Try to make sure that it is. The content should be relevant, personal if possible, and not useless.
Free samples and branded goods are perfect examples, and often a good way to make people interested in buying.
5. Keep Track of What Works
You should have an idea from the start of how you’ll measure success. Define what should signify success for your direct mail marketing ideas. Try to predict key success factors.
As your direct mail marketing program grows, ensure that you do things in a way that lets you track results with ease.
Examples of factors used to calculate your ROI (Return on Investment) are:
- Size of campaign audience
- Total budget of the campaign
- Audience size
- Rate of response and conversions
- Number of sales and buyers
- Average profit per customer
- Sum of generated revenue
Use these calculations to track the ROI and overall success of each direct mail marketing campaign.
Direct Mail Marketing Ideas Conclusion
There you have it, these simple direct mail marketing tips will make your campaigns more efficient.
Know where you send your mail, make sure they open it and track your success.
Sometimes it can be a bit much to handle everything yourself. Don’t worry, you can find businesses for almost anything with a few clicks.