Are you struggling to make ends meet with your woodworking business?
You might create some of the most stunning wood pieces in your area. Yet, no one has heard of your business.
How can you give people the opportunity to own such stunning work if they can’t find you and don’t know about you? What can you do to get your business out there so everyone can see the high-quality craftsmanship you create every day?
Keep reading for the top 7 marketing tips to make your woodworking business stand out from the crowd.
Who is Your Ideal Buyer?
A key component to sell your woodworking business is to decide who you’re selling to. Are you selling to homeowners who need new kitchen cabinets for a remodel? You could be selling high-quality pieces out of reclaimed wood, which means that your target market cares about the environment.
Here are several questions you need to ask yourself to help you get clear about who you’re serving.
- Where does my ideal customer live?
- Where do they shop?
- Why would they prefer wood products?
- What are their age and gender?
- What are their interests & hobbies?
You do need to do some research on how big your market is and whether or not your woodworking products appeal to your ideal market as well. The additional research may require some adjustment in your targeting, but the work will pay off in the end because you will know exactly who you help and how you help them.
What Separates You from the Competition?
Now it’s time to think about why people would buy from your woodworking business as opposed to other businesses.
While it’s true that people can buy something cheaper at a big box retailer, there are ways you can separate yourself from the competition.
You can talk about how each piece is handcrafted with care, made in the USA, and you use specially sourced materials.
Other ways you can set yourself apart is if you use a special woodworking method, or if you support area organizations or causes.
No matter how you set yourself apart, it’s important to understand so you can communicate that throughout your marketing.
Your Website is Your Calling Card
Your website is a critical piece of your online marketing efforts. Nowadays, it’s where people go to find out more about your business and it’s the first impression they have of your business.
The keys to having a good website are that it loads quickly, it’s easy to navigate, and easy to find information.
You also want to have information that speaks directly to your target market. For example, you can have images of your elegant pieces and how your processes set you apart from your competition.
You also want to have as much content on your site as possible. This will give your site more chances to be found by search engines.
For example, you can have a blog that talks about different types of wood and types of wood making methods.
An excellent example of a good website is from American Fabric Filter. It loads fast, and the scope of work and industries they serve are very easy to find.
Invest in Local SEO Strategies
As a woodworking business, you must put yourself in a position to be found in search engines. SEO is a highly complex process because there are 200 variables that go into search results. Here are some very basic things you can do on your own.
The first step is to claim your business listings from Google, Yahoo, Yelp, and Bing. There are many more directory sites, but these are the big ones. These listings are free and easy to set up.
Just make sure your name, address, and phone number are the same throughout the listings.
The second step to local SEO is to understand the search terms your ideal customer would use when looking for your business.
Then you want to make sure these keywords appear throughout your website, signaling to search engines what your site is about.
A couple of other steps you can take is to get customers to review your business online and to have other businesses in the area link to your website.
Show Your Work Off on Social Media
Social media is a great way to show off your work and create a community of people who will do the talking about your business for you.
Social media can be overwhelming because there are so many options available. You should do some research to discover where your ideal client is likely to be online.
You might find that your target market is on Facebook, Instagram, Pinterest, and Twitter. That doesn’t mean that you have to be on all of those networks. Pick one to start with and do it well and do it consistently.
Attend Community Events & Trade Shows
Depending on your target market, you might want to show off your products at trade shows and community events.
It’s a great way to get in front of potential customers who already have an interest in what you offer.
For instance, if your products are environmentally friendly, you can attend trade shows that show off environmentally products.
If you want to work with families that are remodeling their home and are looking for custom woodwork, get a booth at a home show.
You have to make sure the show is aligned with your target market for it to be successful.
Partner with Other Businesses
Finally, you can partner with other businesses in the area that share a similar audience as you.
Both businesses can benefit because you leverage each other’s customer base to reach new audiences.
In order for this to work well, you do need to be clear about expectations. In other words, there must be an agreement between the businesses as to what materials will be distributed, the messaging, and when the distribution will happen.
Ready to Make Your Woodworking Business Stand Out?
Marketing your woodworking business does require time, effort, but most of all, consistency.
It’s not enough to market your business when you feel like it. You have to make marketing a daily habit. That’s how you’ll create the momentum that will bring people to your door.
It’s a challenge to do that, that’s why there’s a complete resource for businesses to help them grow.
Check out our blog to help you market and promote your business today.